# Vegan Marshmallow Treats Dandies Vegan Marshmallows Launch in the UK By Jana Pijak | Published 2020-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dandies-vegan-marshmallows References: [vegnews](https://vegnews.com/2020/9/dandies-vegan-marshmallows-launch-in-uk) [Chicago Vegan Foods](https://www.trendhunter.com/trends/maxwell-polish-sausage-deep-dish-pizza) will be launching its [Dandies](https://www.trendhunter.com/trends/unreal-peanut-butter-cup-smores-kit) vegan marshmallows at UK [ASDA](https://www.trendhunter.com/trends/vegan-prawn-crackers) stores next month in an effort to appeal to marshmallow fans that are seeking a plant-based alternative to the campfire treat. Before its partnership with ASDA, Chicago Vegan Foods sold Dandies in the United States and Canada at specialty stores. The decision to partner with the family-friendly, budget-conscious retailer is one that will cut the cost of the treat while making the plant-based specialty item more accessible to the masses. In addition to its all natural classic flavor, Dandies vegan marshmallows will also be released in a seasonal pumpkin flavor. The snack will be available in 5-ounce packs and is the perfect plant-based treat for the fall season ahead. Image Credit: VegNews ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 49% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Snacks:** Opportunity for businesses to explore alternative, vegan versions of traditional snack food items to cater to growing plant-based and health-conscious demographics. - **Budget-friendly Retail Partnerships:** Companies can explore partnerships with budget-friendly retailers to increase accessibility of niche and specialty food items while maintaining competitive pricing. - **Seasonal Flavors:** Incorporating seasonal flavors in product offerings can create buzz and increase consumer interest in niche food products. ### Where This Applies - **Food Retail:** Opportunity for retailers to cater to the growing demand for plant-based and health-conscious food items by stocking alternative snack foods. - **Food Manufacturing:** Manufacturers can explore the development of plant-based, alternative versions of traditional snack foods to meet growing demand for healthy and eco-friendly food options. - **Marketing and Advertising:** Professionals in marketing and advertising can help companies increase awareness and reach of niche and specialty food products through targeted campaigns and social media strategies. ## Related on Trend Hunter - [Vegan Marshmallow Creams](https://www.trendhunter.com/trends/marshmallow-cream.md) - [Vegan-Friendly In-Flight Marshmallows](https://www.trendhunter.com/trends/free-from-fellows-and-emirates.md) - [Plant-Powered Marshmallow Cremes](https://www.trendhunter.com/trends/marshmallow-cremes.md) - [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md) - [Sugar-Free Vegan-Friendly Jelly Mixes](https://www.trendhunter.com/trends/mcdougalls-vegan-jelly.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Dunking-Friendly Vegan Snacks](https://www.trendhunter.com/trends/dairylea-plantbased-dunkers.md) - [Sugar-Free Marshmallow Treats](https://www.trendhunter.com/trends/barratt-flumps-sugar-free.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md)