# Ribbon-Wrapped Chocolate Branding The Dandelion Chocolate Packaging Unwraps Like a Present By Susan Keefe | Published 2012-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dandelion-chocolate References: [thedieline](http://www.thedieline.com/blog/2012/5/18/dandelion-chocolate.html) & [ceveritt](http://www.ceveritt.com/) The artisan brand Dandelion Chocolate called upon the creative resources of designers Caleb Owen Everitt, and Anthony Ryan to develop dazzling packaging for the company's rich, all-natural chocolate. Taking the organic nature of the product into consideration, Everitt and Ryan created a [luxurious packaging design](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box) made entirely from [handcrafted materials](https://www.trendhunter.com/trends/chocolate-slab). Inside the [heavy gilded paper](https://www.trendhunter.com/trends/walkers-chocolates) lies a bar of velvety chocolate comprised of nothing more than cocoa beans and sugar. The label announces the origin of the beans as well as the harvest they belong to. This information ties the consumer to the origins of the ingredients housed inside. Below there is a brief description of the process the cocoa beans go through to form a smooth glossy bar, and a blurb about the flavors present in each bar. All tied up in a bow, the Dandelion Chocolate packaging looks like an indulgent gift you'd love to unwrap. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging Design:** Opportunity to create eco-friendly and luxurious packaging designs made from handcrafted materials. - **Traceability Labeling:** Opportunity to include detailed information about the origin and harvest of ingredients to increase consumer connection to product. - **Minimalist Ingredient Lists:** Opportunity to highlight the simplicity of ingredients in products like all-natural chocolate to cater to health-conscious consumers. ### Where This Applies - **Artisanal Chocolate Making:** Possibility for small-scale chocolate makers to differentiate their products through luxurious and sustainable packaging design. - **Eco-friendly Consumer Goods:** Opportunity for sustainable packaging design practices to become more mainstream in the consumer goods industry. - **Food and Beverage:** Opportunity for companies to prioritize transparency by including detailed information about the origin and processing of their ingredients. ## Related on Trend Hunter - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Colombian Chocolate Packaging](https://www.trendhunter.com/trends/cox-and-co.md) - [Extravagant Chocolate Bars](https://www.trendhunter.com/trends/extrtavagant-chocolate.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Artful Limited Chocolates](https://www.trendhunter.com/trends/ed-ruscha-x-andsons.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md)