# Dancing Show-Supported Cleaning Products Lysol Releases Scent with Dancing with the Stars: Live! By Kalin Ned | Published 2026-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dancing-with-the-stars-live References: [reckitt](https://www.reckitt.com/us/newsroom/latest-news/news/2026/march/lysol-goes-behind-the-clean-with-dancing-with-the-stars-live-tour/) [Lysol](https://www.trendhunter.com/trends/lavender-cotton) has introduced an expanded product lineup within its Brand New Day portfolio, and the company is turning up the heat by partnering with Dancing With the Stars: Live! Tour for the associated campaign. Lysol's latest scent is called Lavender and Cotton Blossom and it is available in a disinfectant spray, disinfecting wipes, and an all-purpose cleaner. All of these formulations, of course, deliver the brand's established germ-killing efficacy, eliminating 99.9% of viruses and bacteria when used as directed. The fragrance, on the other hand, effortlessly elevates the experience of cleaning. To promote the [Lavender and Cotton Blossom scent](https://www.trendhunter.com/trends/everyday-cleaner), Lysol has formed a partnership with the Dancing With the Stars: Live! Tour as the show's sponsor. A subsequent 'Behind the Clean' event has been launched, which works to integrate the scented products into both backstage environments and consumer-facing content. Image Credit: Lysol ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 59% | Activity: 64% | Freshness: 69% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Entertainment-branded Home Care:** Blends entertainment IP with household products to create experiential cleaning rituals and deepen emotional connections with fans. - **Scent-driven Functional Products:** Elevates utilitarian items with premium fragrances to shift consumer perception from chore-focused tools to lifestyle-enhancing goods. - **Backstage-to-consumer Content Integration:** Uses behind-the-scenes event access to produce authentic content that links live experiences with everyday product use. ### Who This Affects Most - **Household Cleaning:** Moves beyond efficacy-focused positioning toward sensory and lifestyle differentiation that can support premium SKUs and subscription models. - **Consumer Packaged Goods Marketing:** Leverages live-event sponsorships and co-branded activations to create multi-sensory campaigns and new consumer touchpoints. - **Live Entertainment-tour Sponsorships:** Expands commercial opportunities by integrating consumer products into venue experiences and backstage storytelling for deeper brand immersion. ## Related on Trend Hunter - [Witchy Dish Soap Sprays](https://www.trendhunter.com/trends/dawn-x-wicked-for-good.md) - [Aromatic Cost-Conscious Cleaning Products](https://www.trendhunter.com/trends/bloomz-cleaning-products.md) - [Sanitizing Springtime Cleaning Products](https://www.trendhunter.com/trends/lysol-products.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Cleaning Product Fragrance Expansions](https://www.trendhunter.com/trends/clean-cults.md) - [Household Allergen Neutralizers](https://www.trendhunter.com/trends/clorox-pure-allergen-neutralizer.md) - [Back-To-School Hygiene Campaigns](https://www.trendhunter.com/trends/backtoschool-hygiene.md) - [Festive Cleaning Bundles](https://www.trendhunter.com/trends/clorox-gift-of-clean.md) - [Lavender-Inspired Disinfectant Ranges](https://www.trendhunter.com/trends/lavender-cotton.md)