# Dancin' in the street St Jerome's Laneway Festival By Lauren G | Published 2007-02-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dancin-in-the-street-st-jeromes-laneway-festival References: [lanewayfestival.au](http://www.lanewayfestival.com.au/) St Jerome's Laneway festival is an [indie music block party](https://www.trendhunter.com/trends/summer-music-in-the-park) located smack bang in the streets of east coast capital cities around Australia for one weekend in February each year. The festival takes in the laneways, cafes, clubs and bars around a chosen alley in the city and punters can watch bands play against the backdrop of the city skyline. The main appeal of the festival is the ability to eat and drink in [cafes and bars](https://www.trendhunter.com/trends/espresso-martini-festival) located in the area, allowing people to avoid the hotdog vendors and portable toilet atmosphere of [traditional music festivals](https://www.trendhunter.com/trends/festival-season). ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Street Festivals:** There is an opportunity to disrupt the traditional music festival experience by hosting events in city streets with access to local cafes and bars. - **Indie Music:** The growing popularity of indie music presents an opportunity for innovative businesses to cater to this niche audience with unique festivals and events. - **Urban Entertainment:** Creating entertainment experiences that take advantage of city landscapes and provide an alternative to typical music festival settings can be a disruptive innovation opportunity. ### Who This Affects Most - **Hospitality:** The hospitality industry can capitalize on the trend of street festivals by partnering with event organizers and enhancing the food and drink offerings during such events. - **Music and Entertainment:** The music and entertainment industry can explore the opportunities presented by the indie music trend and develop new festivals and events that cater to this demographic. - **Event Planning:** The event planning industry can leverage the concept of urban entertainment to create unique and memorable experiences for attendees, focusing on unconventional venues and settings. ## Related on Trend Hunter - [Vegan-Based Music Festivals](https://www.trendhunter.com/trends/vegandale.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/metaverse-festival.md) - [Multi-Faceted Community-Focused Festivals](https://www.trendhunter.com/trends/halsey-fest.md) - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md) - [3-Day Toronto Music Festivals](https://www.trendhunter.com/trends/music-festival-decadence.md) - [Comprehensive Festival Apps](https://www.trendhunter.com/trends/festivawl.md) - [Phone-Free Music Festivals](https://www.trendhunter.com/trends/over-yondr.md) - [Retailer Music Festival Partnerships](https://www.trendhunter.com/trends/7eleven-and-live-nation.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md)