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# Quarantine Banking Ads
TD Bank's Dance from Home Was Shot on an iPhone 11 Pro

By Laura McQuarrie | Published 2020-05-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/dance-from-home
References: [adweek](https://www.adweek.com/agencies/td-bank-remakes-one-of-its-most-popular-ads-for-the-quarantine-era/)

At a time when people are looking for comfort and are feeling a sense of nostalgia for the world pre-pandemic, brands are recreating some of their most iconic advertisements entirely from home with simple tools—which has resulted in ads like [TD Bank's](https://www.trendhunter.com/trends/tdthanksyou-1) Dance from Home.

As part of its Unexpectedly Human campaign, TD Bank unveiled an ad called Dancer set to the tune of Rhythm Is A Dancer that showed a bank employee cutting loose. Now, TD Bank is revisiting one of its most popular ad spots with Dance from Home, which was [shot on an iPhone 11 Pro](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you) inside actor Julian Rozzell Jr.'s house. Obviously, the 15-second ad is not set in the bank but it conveys the ease of banking from absolutely anywhere by using [mobile solutions](https://www.trendhunter.com/trends/The-Lost-Wallet-Board).

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 93% | Activity: 99% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Key Themes Behind This Trend

- **Nostalgic Recreations:** Brands are recreating iconic advertisements from the past using simple tools and home filming techniques, tapping into people's nostalgia for pre-pandemic times.
- **Home Filming Revolution:** The use of smartphones and other easy-to-use tools for filming at home is revolutionizing the advertising industry, allowing brands to create high-quality content without expensive equipment.
- **Mobile Solutions for Banking:** The COVID-19 pandemic has accelerated the adoption of mobile banking solutions, presenting opportunities for banks to showcase the convenience and flexibility of banking from anywhere.

### Where This Applies

- **Advertising:** The advertising industry is being disrupted by the trend of nostalgic recreations and the use of home filming techniques, challenging traditional production methods.
- **Smartphone Technology:** The rise of home filming using smartphones like the iPhone 11 Pro is reshaping the smartphone technology industry, with a growing demand for user-friendly features and high-quality video capabilities.
- **Banking and Financial Services:** The accelerated adoption of mobile banking solutions during the pandemic presents innovative opportunities for the banking industry, allowing banks to redefine customer experiences and promote banking from anywhere.

## Related on Trend Hunter

- [Bank Appreciation Campaigns](https://www.trendhunter.com/trends/tdthanksyou-1.md)
- [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md)
- [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md)
- [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md)
- [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md)
- [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md)
- [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md)
- [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md)
- [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md)