# Candy Brand Dance Challenges Dippin' Dots' National Challenge Asks Fans to Show Off Their Moves By Laura McQuarrie | Published 2019-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dance-challenge References: [prnewswire](https://www.prnewswire.com/news-releases/dippin-dots-heats-up-summer-with-launch-of-social-media-dance-challenge-300878596.html) & [dippindots](https://www.dippindots.com/dance) As part of a newly announced national dance challenge, [Dippin' Dots](https://www.trendhunter.com/trends/dippin-dots-ice-cream-sundaes) is challenging fans to learn the 'I Want My Dippin' Dots' dance and share their moves on social media. The summer contest runs for the entirety of the month of July, giving fans plenty of times to brush up their skills and dream of the grand prize of $1,000 cash plus a free supply of Dippin' Dots for a year. One runner-up will be treated to free ice cream for a year, plus a free Dippin' Dots shipment. To participate, the brand is inviting people to use the #dippindots and #iwantmydippindots hashtags on [Instagram](https://www.trendhunter.com/trends/geico-x-tag-team), [Facebook](https://www.trendhunter.com/trends/national-auntie-day) and YouTube to show themselves dancing to I Want My Dippin' Dots. The video submissions will be judged on a number of factors, including their creativity, choreography, production quality and brand integration. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Branded Dance Challenges:** Opportunity for brands to engage with audiences and build brand loyalty through fun and interactive social media challenges. - **User-generated Content Contests:** Platforms for companies to encourage fan participation and create user-generated content, which can enhance brand authenticity and strengthen customer relationships. - **Incentivized Social Media Campaigns:** Using social media platforms to promote a campaign or product while offering incentives, can increase brand awareness and engagement rates. ### Where This Applies - **Food and Beverage Industry:** Brands in the food and beverage industry can leverage social media challenges to promote their products and foster engagement with their customers. - **Entertainment Industry:** The entertainment industry can utilize branded dance challenges as a way to promote new releases and connect with their audiences on multiple platforms. - **Marketing and Advertising Industry:** Marketing and advertising agencies can use incentivized social media campaigns to promote their clients' products and build stronger relationships between brands and their audiences. ## Related on Trend Hunter - [Multi-Layered Sundae Cups](https://www.trendhunter.com/trends/dippin-dots-ice-cream-sundaes.md) - [Celebratory Ice Cream Contests](https://www.trendhunter.com/trends/ultimate-ice-cream-fan.md) - [Iced Coffee Challenges](https://www.trendhunter.com/trends/iced-coffee-dare.md) - [Soda-Flavored Ice Cream Products](https://www.trendhunter.com/trends/dr-pepper-flavored-dippin-dots.md) - [Slushie-Inspired Frozen Beads](https://www.trendhunter.com/trends/dippin-dots-1.md) - [Sugar Cookie Ice Creams](https://www.trendhunter.com/trends/frozeti-dough.md) - [Exclusive Frozen Restaurant Desserts](https://www.trendhunter.com/trends/chuck-es-cookie-crunch.md) - [Frozen Treat Resort Partnerships](https://www.trendhunter.com/trends/dippin-dots-and-kalahari-resorts.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md)