# $1.5 Million Dresses The Danasha Luxury Gown by Jad Ghandour is a Stunner By Marissa Liu | Published 2010-03-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/danasha-luxury-gown References: [bornrich.org](http://www.bornrich.org/entry/miami-fashion-week-to-dazzle-with-15-million-danasha-luxury-gown-by-jad-ghandour/) Designer Jad Ghandour will debut the Danasha Luxury Gown at Miami International Fashion week. The [couture dress](https://www.trendhunter.com/trends/bach-mai) will incorporate [diamonds and gold](https://www.trendhunter.com/trends/diamonds-pearls) as well as other fine materials and precious gems. Though Ghandour is no stranger to [dressing well-heeled ladies](https://www.trendhunter.com/trends/martina-liana) (Miss Universe Dayana Mendoza recently wore one of his creations), the designer has never created an item like the Danasha Luxury Gown, which will cost a whopping $1.5 million. **Implications** - With the economy slowly recovering from the recession, many consumers are willing to live in luxury. Providing products that feed this desire will allow consumers to feel a sense of enjoyment as they are now wanting to spend their hard-earned cash. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Luxury Fashion Trends:** Creating luxury fashion items using rare materials can be a profitable trend for designers. - **Affluent Consumer Spending:** As the economy recovers, businesses can cater to affluent consumers with high-end products. - **Publicity Stunts in Fashion:** Creating record-breaking luxury fashion concepts can be a surefire way to attract media attention and market interest. ### Who This Affects Most - **High-end Fashion:** High-end fashion designers can create more extravagant styles to cater to the demand of luxury lovers. - **Luxury Goods:** Manufacturers can focus on creating luxury goods like fine jewelry and precious gems to cater to the affluent consumer market. - **Event Planning and Marketing:** Events like Miami International Fashion Week can be a great marketing opportunity for designers, marketers, and event planners who want to capitalize on market interest. ## Related on Trend Hunter - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Inclusive Prom Dress Collections](https://www.trendhunter.com/trends/prom-collection.md) - [Collaborative Couture Fashion Lines](https://www.trendhunter.com/trends/bach-mai.md) - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md)