# Fatty Fishing Hook Advertising Danacol Fat Grab Campaign Lures You to Lower Cholesterol By Amelia Roblin | Published 2011-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/danacol-fat-grab References: [adsoftheworld](http://adsoftheworld.com/media/print/danacol_bacon) & [yr](http://www.yr.com/) Even those with the best intentions can have trouble eating right, and these Danacol Fat Grab ads sympathize with you over the abundant unhealthy bait in your life. The Young & Rubicam advertising agency has chosen to use the [metaphor of fishing](https://www.trendhunter.com/trends/fly-fisher) to describe the pain and danger of a destructive diet on your life. The Swiss cheese and fried bacon that make up these angling lures may look appealing at first, but salt and saturated fat have ways of hooking you and reeling in a sea of health problems. In these print advertisements, the analogy is quite effective at initiating insecurity. Of course, the [Danone](https://www.trendhunter.com/trends/silk-protein-products) Danacol Fat Grab campaign is promoting a [dairy drink solution](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us) that promises to lower your cholesterol. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health-conscious Advertising:** Opportunity for advertisers to use creative metaphors to raise awareness about health issues and promote products or solutions. - **Metaphorical Marketing:** Using metaphors in marketing campaigns to effectively convey messages and connect with audiences. - **Functional Food Solutions:** Growing demand for products that offer functional benefits, such as lowering cholesterol, as consumers become more health-conscious. ### Sectors Adopting This - **Advertising:** Opportunity for advertisers to create innovative campaigns that address health concerns and promote healthy lifestyles. - **Food and Beverage:** Industry can explore the development of functional food and beverage products that provide specific health benefits, like lowering cholesterol. - **Health and Wellness:** Companies in this industry can focus on creating and promoting products that help consumers improve their overall health and well-being. ## Related on Trend Hunter - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)