# Retro Lounging Editorials Dan Martensen Photographs for Telegraph Men's Style SS 2011 Issue By Chalaine Mantha | Published 2011-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dan-martensen References: [abhfya](http://abhfya.com/fuckingyoung/california-dreaming/) & [danmartensen](http://danmartensen.com/) Dan Martensen is the photographer behind the Telegraph Men’s Style Spring–Summer 2011 issue called California Dreaming. The photoshoot features models who love the sand and surf of California beaches. The images have a grainy look that gives them an old-school vibe. Dan Martensen took the photos in both in color and black and white. Featured designer fashion within the shoot include those from Lanvin, [Bottega Veneta](https://www.trendhunter.com/trends/alta-collection1), [Dolce & Gabbana](https://www.trendhunter.com/trends/beach-club-popup) and [Marks & Spencer](https://www.trendhunter.com/trends/marks-spencer-and-sleep). The male models can be seen wearing rolled up pants that expose their striped socks, cozy knit sweaters and bright green shorts. Makeup artist Dawn Broussard made sure that the guys looked flawless while Dan Martensen captured them. There is nothing better than a perfectly sunny day at the beach! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 29% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Fashion:** Opportunity for clothing designers to create modern pieces with vintage design elements. - **Grainy Photography:** Chance for photographers to experiment with different textures and lighting techniques to achieve a vintage aesthetic. - **California Beach Culture:** Potential for businesses to incorporate beach-inspired themes and decor into their products or services. ### Sectors Adopting This - **Fashion:** Fashion industry can leverage retro looks to attract customers looking for vintage-inspired pieces. - **Photography:** Photography industry can incorporate the grainy, vintage style into their services to meet the increased demand for retro aesthetics. - **Hospitality:** Hospitality industry can incorporate California-inspired themes and decor to create unique and attractive experiences for customers. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)