# Blooming Spirit Branding Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company By Susan Keefe | Published 2012-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dan-hinde References: [lovelypackage](http://lovelypackage.com/student-work-dan-hinde/) & [danhinde](http://www.danhinde.co.uk/) Design student Dan Hinde submitted this fine floral take on scotch whisky to the annual D&AD design awards. Students were challenged to create a fictional scotch company and a complementary [packaging design](https://www.trendhunter.com/trends/art-is-the-flower) for the faux brand. Hinde decided on the name Floral & Fauna to indicate the organic properties of the premium spirit. To give the scotch a fresh-from-mother-nature look, Dan Hinde chose a cork-topped container (reminiscent of a medicine bottle from the late 19th century) adorned with a simple [floral design](https://www.trendhunter.com/trends/i-love-harris-gin). The packaging's parred-down, monochrome palette saves it from being too loud or girly, which is important as scotch drinkers are typically male; however, the addition of a flower-dominated design could very well convert more females to the heady flavor of scotch whisky. Fresh, simple and different, the Floral & Fauna packaging is a beautifully unexpected container for traditional "manly" scotch. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Organic Packaging Design:** The trend of using organic and nature-inspired packaging designs presents opportunities for scotch whisky companies to create unique and eye-catching branding. - **Appealing to New Demographics:** By incorporating floral designs and a fresh aesthetic, scotch whisky brands have the potential to attract more female consumers and break gender stereotypes. - **Minimalistic Monochrome:** The use of minimalistic and monochrome palettes in packaging design offers a modern and sophisticated look for scotch whisky brands. ### Industries Being Reshaped - **Alcohol Packaging:** The alcohol packaging industry can explore innovative and nature-inspired designs for scotch whisky bottles, tapping into the growing demand for unique and visually appealing packaging. - **Whisky Manufacturing:** Whisky manufacturers can capitalize on the trend of appealing to new demographics by creating scotch whisky products that cater to the preferences of female consumers and challenge traditional perceptions. - **Luxury Goods:** The luxury goods industry can embrace minimalistic and monochromatic design aesthetics to create high-end packaging options for scotch whisky, appealing to consumers looking for sophistication and elegance. ## Related on Trend Hunter - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Contemporary Whisky Rebrands](https://www.trendhunter.com/trends/the-glenallachie.md) - [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md)