# Handmade Typography Decals Dan Cassaro Created a Decorate Piece for New York's Ace Hotel By Ana Lopez | Published 2011-12-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/dan-cassaro References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/stylish-ace-hotel-room-mural) & [youngjerks](http://youngjerks.com/2387995/Ace-Hotel) The New York's [boutique hotel](https://www.trendhunter.com/trends/sea-sea) Ace Hotel decided to add a cool [typographic deign](https://www.trendhunter.com/trends/el-muro) to one of its rooms with the help of artist Dan Cassaro. This mural is simple, but it goes well with the hotel's theme and trademark style. The New York-based designer, animator and print-maker drew a fantastic vintage design into the wall. Simply but fun, this decoration makes the room one-of-a-kind and away from traditional rooms' designs. The typography resembles a retro one, adding a fun and coziness to the space. Also, as marketing tool, the fact that this mural was done by a young, talented artist help the hotel to become even more visible in a city where the competition to attract tourist is extremely high. The awesome mural by Dan Cassaro is a creative way to incorporate art into hotels. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Handmade Typography:** Exploring the use of handmade typography in design and decor offers opportunities for unique and personalized experiences. - **Vintage Design:** Embracing vintage design elements can create a sense of nostalgia and authenticity in various industries, including hospitality. - **Collaboration with Artists:** Engaging with talented artists to create unique murals and designs can be a disruptive innovation in the hotel industry, offering a one-of-a-kind experience for guests. ### Industries Being Reshaped - **Hospitality:** Incorporating handmade typography and vintage design elements into hotel decor can elevate the guest experience and differentiate the property from competitors. - **Art and Design:** Collaborating with hotels and other industries provides opportunities for artists to showcase their creativity and reach new audiences. - **Tourism and Travel:** Creative and visually appealing initiatives, such as the collaboration between Ace Hotel and Dan Cassaro, can attract tourists and enhance the appeal of travel destinations. ## Related on Trend Hunter - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Modern Milan Retreats](https://www.trendhunter.com/trends/hotel-calimala-milano.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md)