# Refreshing Alcohol-Free Spirits The Damrak Virgin 0.0 Has 0% Alcohol and an Impressive Flavor By Michael Hemsworth | Published 2020-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/damrak-virgin-00 References: [foodbev](https://www.foodbev.com/news/lucas-bols-unveils-non-alcoholic-damrak-virgin-0-0/) & [lucasbols](https://www.lucasbols.com) The Damrak Virgin 0.0 alcohol-free spirit is a new creation from Netherlands-based spirit brand [Lucas Bols](https://www.trendhunter.com/trends/bols-ready-to-enjoy-cocktails) to help offer consumers a product that's refreshing, versatile and focused on their preferences. The spirit features a 0% alcohol profile that doesn't compromise on taste thanks to a series of botanicals in the mix including citrus peels from Valencia along with lavender and coriander. These ingredients are used by the brand in the Lucas Bols Damrak Original Gin to help create a high-quality flavor profile that will deliver exceptional taste without any of the alcohol in the mix. The Damrak Virgin 0.0 alcohol-free spirit was commented on by Lucas Bols CEO Huub van Doorne who said, "I am very proud to announce the launch of this highly innovative new drink. The Lucas Bols team has worked hard to create a true [non-alcoholic alternative](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) that contains a unique flavor. Now consumers can pick up a bottle of Damrak Gin and Damrak Virgin 0.0 to enjoy a gin and tonic anytime anywhere without sacrificing the taste.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Spirits:** Opportunity for developing new and innovative alcohol-free spirits that offer consumers a refreshing and satisfying experience. - **Botanical Mixology:** The use of botanicals in alcohol-free spirits presents an opportunity for mixologists to explore new flavor profiles and create unique and appealing non-alcoholic beverages. - **Non-alcoholic Alternatives:** The growing demand for non-alcoholic alternatives creates an opportunity to innovate and provide consumers with sophisticated and satisfying options. ### Industries Being Reshaped - **Beverage:** Innovative alcohol-free spirits can disrupt the beverage industry by providing a compelling alternative to traditional alcoholic beverages. - **Hospitality:** The rise of alcohol-free spirits opens up opportunities for the hospitality industry to cater to a broader range of customers and offer unique non-alcoholic cocktail experiences. - **Wellness:** The development of high-quality alcohol-free spirits aligns with the wellness industry's focus on health-conscious alternatives, creating a disruptive innovation opportunity in the market. ## Related on Trend Hunter - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Citrusy Alcohol-Free Gins](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Spiced Non-Alcoholic Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-00.md)