# Rapper Merch-Selling Pop-Ups The Location of Damn Pop-Ups Will Coincide With Kendrick Lamar's Tour By Mishal Omar | Published 2017-07-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/damn-popup References: [highsnobiety](http://www.highsnobiety.com/2017/07/08/kendrick-lamar-damn-pop-up/) & [thedamnpopup](http://thedamnpopup.com/) With his 'THE DAMN. TOUR' about to kick off, Kendrick Lamar recently announced [Damn Pop-Up shops](https://www.trendhunter.com/trends/dont-tap-the-glass) that will coincide with certain dates of his tour. After the success of the rapper's critically acclaimed album, his Damn Pop-Up locations will likely be extremely popular. The pop-ups were announced by Lamar in a cryptic tweet before the weekend, with more information promised on July 10. The [temporary retail locations](https://www.trendhunter.com/trends/woolrich-black-label) will sell the [rapper's merchandise](https://www.trendhunter.com/trends/bermensch), and will seen at certain cities across North America that Lamar will perform in. These cities include Atlanta, New York, Chicago, San Francisco, Vancouver, Toronto, Montreal and more. The pop-ups will likely pique the interest of those attending the rapper's concerts, as well as fans of his who are missing out for various reasons. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Pop-up Retail:** Disruptive innovation opportunity: Brands can create temporary retail locations to generate buzz and engage with customers in a unique and time-limited way. - **Tour Merchandising:** Disruptive innovation opportunity: Artists and musicians can capitalize on their tours by selling exclusive merchandise at pop-ups, creating a sense of urgency and exclusivity for fans. - **Celebrity Collaborations:** Disruptive innovation opportunity: Collaborating with popular celebrities to create limited-edition merchandise can help brands reach new audiences and create a unique value proposition. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity: Retailers can leverage the pop-up trend to experiment with new brick-and-mortar concepts and test the viability of different markets. - **Music:** Disruptive innovation opportunity: Musicians can extend their reach and revenue streams by partnering with brands and utilizing pop-up shops to sell exclusive merchandise during concerts and tours. - **Fashion:** Disruptive innovation opportunity: Fashion brands can collaborate with musicians and leverage their popularity to create limited-edition collections sold at pop-ups based on artists' tour dates. ## Related on Trend Hunter - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Exclusive Pop-Up Events](https://www.trendhunter.com/trends/mans-best-friend-popup.md) - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Pink-Themed Summer Pop-Ups](https://www.trendhunter.com/trends/laneige-bounce-around.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Film Festival Retail Events](https://www.trendhunter.com/trends/tiff-popup-shop.md) - [Video Game Merchandise Events](https://www.trendhunter.com/trends/the-king-of-games.md)