# Headless Ominous Lookbooks The Damir Doma 2013 Spring/Summer Collection Refocuses Your Attention By Katie Pagnotta | Published 2013-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/damir-doma-2013 References: [hypebeast](http://hypebeast.com/2013/2/silent-damir-doma-2013-spring-summer-collection) & [ln-cc](http://www.ln-cc.com/mens-brands/damir-doma/icat/damirdoma/?gclid=COiGhrzqx7UCFaI-MgodmDYAJQ) The Damir Doma 2013 Spring/Summer lookbook is gloomy and evokes a sense of mystique. The grey-toned series features an eerie group of shots of [headless male models](https://www.trendhunter.com/trends/la-famiglia-collection). This cropping is done purposely to keep the clothing the main focus and help viewers from deterring their gaze. The lookbook is an extremist approach, but it is successful in causing viewers to react and pay attention to the garments on the men. The entire [spring/summer collection](https://www.trendhunter.com/trends/digawel-springsummer-2026) is [monochromatic](https://www.trendhunter.com/trends/black-tag-collection). This is a deviation from most color infused collections for the upcoming warm weather seasons. Damir Doma is a brand that prides itself on dark staples that can be versatile pieces any time of year. The Damir Doma 2013 Spring/Summer collection is fierce and its headless lookbook refocuses your attention. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Monochromatic Collections:** Creating a monochromatic fashion line can be a disruptive way to stand out in the saturated fashion industry. - **Headless Photography:** Using headless models in fashion photography can create a sense of mystique and intrigue, disrupting the typical ways of showcasing clothing. - **Focus on Garments:** Redirecting the focus to the clothing itself, rather than the models wearing them, can be a disruptive way to showcase fashion collections. ### Who This Affects Most - **Fashion:** Fashion brands can take inspiration from Damir Doma's headless lookbook by experimenting with monochromatic collections and innovative ways of showcasing their clothing. - **Photography:** Innovative photographers can take inspiration from Damir Doma's headless lookbook by exploring new and intriguing ways of showcasing fashion. - **Marketing:** The focus on garments in Damir Doma's headless lookbook can inspire marketing professionals to adopt unique strategies for showcasing products, emphasizing the product itself rather than models or other distractions. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)