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# Bedazzled Bras
The Damaris Lingerie Line is Blinged Out

By Luisa Amanda Gomes | Published 2010-02-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/damaris-lingerie
References: [translate.google](http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&layout=1&eotf=1&u=http://www.thetrendygirl.net/2010/02/lingerie-damaris.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:)

The Damaris lingerie line is an absolutely delight for girls and men alike, especially if they like shiny things. The Damaris lingerie combines soft, sensual fabrics with loud and gaudy jewels without having their underwear line looking completely garish. The combination of the two makes for a playful, mischievous but sweet, bedtime look. Some of the bras are so pretty, I wish I could wear them on the outside, if only I were brave enough.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 93% | Activity: 86% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear)

## Key Themes

### What Makes This Trend Stand Out

- **Blinged-out Lingerie:** Opportunity for disruptively incorporating bold jewels and embellishments into lingerie designs.
- **Playful Bedtime Fashion:** Disruptive innovation opportunity in creating mischievous and sweet looks for nightwear.
- **Fashionable Underwear:** Opportunity to combine soft, sensual fabrics with stylish designs in lingerie.

### Sectors Adopting This

- **Lingerie:** Disruptive innovation in creating bedazzled lingerie that combines comfort and style.
- **Fashion:** Opportunity for innovative designs that incorporate bold jewels and playful looks into sleepwear.
- **Apparel:** Disruptive innovation opportunity in creating stylish and unique underwear with embellishments.

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