# Damage-Reducing Dryer Brushes Dyson Airsmooth Uses Controlled Airflow for Healthier Styling By Mursal Rahman | Published 2026-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/damagereducing-dryer-brushes References: [prnewswire](https://www.prnewswire.com/news-releases/dyson-airsmooth-the-dryer-brush-designed-for-healthier-hair-302866861.html)  Dyson is expanding [damage-reducing dryer brushes](https://www.trendhunter.com/trends/blowout-brushes) with the Airsmooth, a styling tool designed to dry, smooth and lift hair while limiting heat and mechanical stress. Its patented dual-bristle system combines Anti-snag bristles that collapse to release strands with PivotFlex bristles that flex up to 90 degrees to control airflow and create tension without excessive tangling. [Intelligent heat control](https://www.trendhunter.com/trends/t3-aire-iq) measures temperature 100 times per second, helping prevent unnecessary heat exposure while styling different hair textures. The Airsmooth allows Dyson to extend its hair technology portfolio into the popular dryer-brush category while differentiating through its airflow and bristle engineering. Its [one-step functionality](https://www.trendhunter.com/trends/bounce-brush) could appeal to consumers seeking faster routines without sacrificing hair health. Priced at $249.99 and launching through major beauty and retail channels, the device also gives Dyson another entry point into the premium styling market. Image Credit: Dyson ## Trend Insights (Trend Hunter) - Score: 9.4/10 - Popularity: 97% | Activity: 94% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Damage-reducing Styling:** Premium hair tools are shifting toward gentler performance, creating space for products that combine salon-level results with reduced heat, friction and breakage. - **Intelligent Heat Control:** Sensor-driven temperature regulation is redefining beauty devices by supporting personalized styling experiences that adapt to different textures and usage patterns. - **Airflow-based Beauty:** Engineered airflow is emerging as a differentiator in personal care, enabling alternatives to traditional heat and tension methods across high-frequency grooming routines. ### Industries Being Reshaped - **Hair Care:** Hair care brands can benefit from technology-led formats that position damage prevention as a core performance feature rather than a secondary product claim. - **Beauty Devices:** The beauty device market is becoming more competitive as connected, sensor-enhanced and ergonomically engineered tools bring appliance-level innovation into daily routines. - **Premium Retail:** Upscale retail channels are well suited to showcase high-priced hybrid styling tools that merge convenience, health-focused design and demonstrable in-store performance. ## Related on Trend Hunter - [Air-Powered Hair Straighteners](https://www.trendhunter.com/trends/shark-beauty-silkipro-straight.md) - [Ionic Hair Stylers](https://www.trendhunter.com/trends/flexstyle-ioncurl.md) - [Performance Travel Hair Dryers](https://www.trendhunter.com/trends/dyson-supersonic-travel.md) - [Convenient Tech-Driven Featherlight Dryers](https://www.trendhunter.com/trends/featherlight-dryer.md) - [High-Performance Halo Hairdryers](https://www.trendhunter.com/trends/ghd-speed.md) - [Curated Professional Hair Tools](https://www.trendhunter.com/trends/professional-hair-tools.md) - [Protective Heat Styling Hairbrushes](https://www.trendhunter.com/trends/hot-brushes.md) - [Advanced Eight-In-One Hair Tools](https://www.trendhunter.com/trends/era-hair-styler.md) - [Adaptive Hair Dryer Tech](https://www.trendhunter.com/trends/pilot-ai-hair-dryer.md)