# Anthropomorphic Furniture The DAM & Friends Collection is Full of Adorable Personality By Meghan Young | Published 2014-07-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dam-friends References: [yankodesign](http://www.yankodesign.com/2014/07/02/anthropomorphic-furniture/) & [dam.pt](http://www.dam.pt/) The DAM & Friends collection is full of furniture that is made for a family home. Specifically appropriate for children's bedrooms and playrooms, the designs embrace an anthropomorphic look gives them a ton of personality. As though straight out of a Disney film, the cabinets wear straw hats while the clocks have mustaches in place of traditional hands. Creating an environment that is rife with imagination and creativity, the DAM & Friends furniture collection invites parents and children alike to create new narratives every time they are in the presence of a surprised cabinet or grinning drawer. As written on the studio's website, "It appeals to emotions, simplicity and quality of life, in harmony with nature and society." Each piece in the DAM & Friends collection is crafted using traditional Portuguese technique. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 62% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Anthropomorphic Furniture:** Furniture designed with an anthropomorphic look to give it personality and create a more imaginative environment for children. - **Emotional Design:** Designing products that appeal to users' emotions, such as DAM & Friends' furniture collection. - **Sustainability in Furniture:** Using traditional Portuguese techniques and materials that are in harmony with nature and society. ### Sectors Adopting This - **Furniture:** Creating furniture that is designed with an anthropomorphic look to create a unique and imaginative user experience. - **Children's Toys:** Designing imaginative and creative toys that embody anthropomorphic features. - **Home Decor:** Incorporating emotional and imaginative designs, like the DAM & Friends furniture collection, into home decor products. ## Related on Trend Hunter - [Playful Toy-Like Furniture](https://www.trendhunter.com/trends/frunchroom-furniture-collection.md) - [Expressively Functional Furniture Designs](https://www.trendhunter.com/trends/friends-founders.md) - [Charming Workplace Furniture Collections](https://www.trendhunter.com/trends/zoozoo-collection-by-narbutas.md) - [Timeless Furniture Designs](https://www.trendhunter.com/trends/timeless-furniture-design.md) - [Playful Geometric Furniture](https://www.trendhunter.com/trends/collection-co.md) - [Kid-Designed Sculptural Furniture](https://www.trendhunter.com/trends/galerie-philia.md) - [Geometrical Head-Shaped Furniture](https://www.trendhunter.com/trends/vondom-adan-collection.md) - [Wilderness-Inspired Furniture Series](https://www.trendhunter.com/trends/habitat-collection.md) - [Whimsical Childlike Furniture Series](https://www.trendhunter.com/trends/the-eternal-child.md)