# Soulmate Running Challenges Michelob ULTRA launched its 'Dale Moss Challenge' for Football Fans By Riley von Niessen | Published 2020-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dale-moss References: [MichelobULTRA](http://www.MichelobULTRA.com/runningchallenge) Runners and their "running soulmates" can take part in a [new challenge](https://www.trendhunter.com/trends/online-10k-challenge) from Michelob ULTRA for a chance to win a shoutout from Dale Moss, a former [football wide receiver](https://www.trendhunter.com/trends/fifa-club-world-cup) who also notably appeared on season 16 of 'The Bachelorette.' Contestants can enter by replying to Michelob ULTRA social media post, where they can tag their running soulmate. All entrants must ensure @MichelobULTRA is tagged in the post, and that the #TeamULTRA hashtag used in it. Once they've done so, they'll be entered to win the shoutout from the football and reality TV star, and will also have the chance to receive a number of other surprise prizes. In addition, contestants will be entered for the chance to star in a new Michelob ULTRA commercial that will run in 2021. Image Credit: Michelob ULTRA ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Social Media Challenges:** The Michelob ULTRA 'Dale Moss Challenge' demonstrates the trend of brands using social media challenges to engage with their audience. - **Influencer Partnerships:** This challenge highlights the trend of brands collaborating with influencers like Dale Moss to increase brand visibility and reach. - **User-generated Content:** The use of social media posts as contest entries showcases the trend of brands leveraging user-generated content to promote their products. ### Where This Applies - **Beverage:** Beverage companies can explore creating similar challenges to engage with their audience and increase brand awareness. - **Fitness:** Fitness brands can collaborate with influencers and launch challenges that motivate their audience to stay active and promote their products. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create and execute social media challenges to enhance their brand presence and drive customer engagement. ## Related on Trend Hunter - [Dating App Running Clubs](https://www.trendhunter.com/trends/tinder-solemates-challenge.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Singles-Only Running Events](https://www.trendhunter.com/trends/singlesonly-running-event.md) - [Multi-City Workout Tours](https://www.trendhunter.com/trends/movement-live-by-michelob-ultra.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Speed Dating Diners](https://www.trendhunter.com/trends/real-matches-are-back.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Social Running Activities](https://www.trendhunter.com/trends/olympian-meeting.md) - [Multi-Faceted Virtual Competitions](https://www.trendhunter.com/trends/online-10k-challenge.md)