# THC-Infused Sparkling Waters Weller Adds Dale Katechis to Leadership Team for New Product Launch By Niko Pajkovic | Published 2022-03-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dale-katechis References: [bevnet](https://www.bevnet.com/news/2022/cbd-beverage-innovator-weller-launches-thc-sparkling-water-line-adds-dale-katechis-to-leadership-team) & [welleryou](https://www.welleryou.com/sparkling-cbd-water/)  Weller, a leading CBD beverage brand known for its popular W+ drink, has added Dale Katechis to its leadership team to help launch its newest product innovation: a new line of [THC sparkling waters](https://www.trendhunter.com/trends/houseplant-sparkling-water) formulated to disrupt the [functional beverage market](https://www.trendhunter.com/trends/brez-tonics), The new product line marks Weller's first foray into the THC market. Up until now, the company has specialized in CBD-only beverages. Because of this, the company is banking on Katechis's disruptive entrepereinual spirit, which saw him lead [Oskar Blues'](https://www.trendhunter.com/trends/veritasty) "buck the bottle" trend in 2002. “Dale’s experience scaling Oskar Blues from a disruptive small business into one of the world’s largest and most distributed craft brewery brands is an analog to Weller’s ambition of becoming a leader in cannabis beverages,” said John Simmons, co-founder of Weller. “Dale’s experience successfully building a new category, educating consumers and guiding innovation into the mainstream make him the perfect complement to our team.” Image Credit: Weller ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 53% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Thc-infused Beverages:** Innovative THC-infused sparkling waters present an opportunity for disruption in the functional beverage market. - **CBD-THC Combination Products:** Combining THC and CBD in functional beverages presents an opportunity for disrupting the wellness industry. - **Craft Cannabis Beverages:** Craft cannabis beverages offer a disruptive opportunity in the expanding legal cannabis market. ### Industries Being Reshaped - **Beverage:** THC and CBD beverages present a disruptive opportunity within the functional beverage market. - **Wellness:** CBD-THC combination products present a disruptive opportunity within the wellness industry. - **Cannabis:** Craft cannabis beverages offer a disruptive opportunity in the expanding legal cannabis market. ## Related on Trend Hunter - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Low-Dose Cannabis Refreshments](https://www.trendhunter.com/trends/thc-sparkling-waters.md) - [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md) - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/hi-seltzer.md) - [Functional Fruity Cannabis Beverages](https://www.trendhunter.com/trends/kelia.md) - [Hemp-Derived THC Products](https://www.trendhunter.com/trends/wana-brands-1.md) - [THC-Infused Seltzers](https://www.trendhunter.com/trends/thc-infused-seltzer.md) - [Cannabis-Infused Sparkling Water Lines](https://www.trendhunter.com/trends/cannabisinfused-sparkling-water1.md) - [THC-Infused Beverage Distributions](https://www.trendhunter.com/trends/mountain-high-seltzer.md)