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# Spiritual Coffee Froth
Taiwan Hotel Whips Up Dalai Lattes While the Leader is in Town

By Bianca | Published 2009-09-03 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/dalai-latte
References: [blogs.reuters](http://blogs.reuters.com/oddly-enough/2009/09/03/as-they-say-foam-is-where-the-art-is/)

When a Taiwan hotel found out they’d have the Dalai Lama under their roof, they decided to whip up something extra special: a Dalai Latte.

We’ve seen plenty of custom milk froth art on lattes and cappuccino (see below), but the Dalai Latte is the first one we’ve seen inspired by a spiritual leader.

The Dalai Latte [espresso drinks](https://www.trendhunter.com/trends/google-philippines) are being sold for $3.65 at a Kaohsiung, a southern Taiwan hotel, and feature an image of a man wearing glances, hands in prayer, meant to look like the Dalai Lama. If you have a spiritual leader staying at your place, you have to do something special, right?

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 8% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious)

## Key Themes

### Why This Trend Is Growing

- **Custom Espresso Art:** Using custom milk froth art to create unique espresso drinks.
- **Spiritual-inspired Beverages:** Incorporating spiritual themes into beverage creations.
- **Celebrity-inspired Beverages:** Creating beverages inspired by famous individuals, such as the Dalai Lama.

### Industries Being Reshaped

- **Hospitality:** Hotels and resorts can create unique and exclusive beverages for their guests.
- **Food and Beverage:** Cafes and restaurants can incorporate custom milk froth art to create unique espresso drinks.
- **Marketing and Branding:** Creating celebrity-inspired beverages can attract customers and create brand awareness.

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