# High-Energy Athlete Partnerships This Dak Prescott adidas Commercial Features Rapper Desiigner By Riley von Niessen | Published 2016-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dak-prescott-adidas References: [hypebeast](http://hypebeast.com/2016/12/dak-prescott-adidas-commercial) & [youtube](https://www.youtube.com/watch?v=SIjNyD3-ays) This Dak Prescott [adidas](https://www.trendhunter.com/trends/speed-shopping) commercial is full of energy, which comes from its implementation of a motivational dialogue, as well as the catchy rap track that flows in the background. The music that's paired with it is a remix of [Desiigner's hit song 'Panda,'](https://www.trendhunter.com/trends/panda-station) which introduces the [Dallas Cowboys](https://www.trendhunter.com/trends/starfield-collection)' quarterback as he runs up the stairs of an empty stadium. He goes on to explain the struggles he's faced in becoming the athlete he is today, motivating his audience to never give up and to face the doubts they're met with head-on. In true Texas fashion, the Dak Prescott adidas commercial is highly patriotic, with the American flag proudly featured throughout. At the end, the New York rapper is shown with the quarterback in the studio. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Motivational Dialogue in Advertisements:** Opportunity for brands to use motivational dialogue in advertisements to inspire and connect with audiences - **Music Remixes in Advertisement Campaigns:** Opportunity for brands to incorporate popular music remixes in advertisement campaigns for added energy and appeal - **Patriotic Elements in Ads:** Opportunity for brands to incorporate patriotic elements in advertisements to appeal to patriotic consumers ### Industries Being Reshaped - **Sports Apparel:** Sports apparel brands can leverage motivational dialogue and music remixes in their advertisements to promote their products - **Music and Entertainment:** Music and entertainment industry can explore partnerships with brands to provide remixes for advertisement campaigns - **Advertising and Marketing:** Advertising and marketing agencies can help brands incorporate patriotic elements in their advertisements to enhance their brand image ## Related on Trend Hunter - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Football Athlete-Headed Footwear Campaigns](https://www.trendhunter.com/trends/travis-hunter.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Athlete-Collaborative Performance Shoes](https://www.trendhunter.com/trends/dame-x.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)