# Gourmet Dairy-Free Macaroni Meals Daiya Deluxe Mac & Cheeze is Available in Unexpected Flavors By Laura McQuarrie | Published 2022-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daiya-deluxe-mac-cheeze References: [prnewswire](https://www.prnewswire.com/news-releases/daiya-is-making-waves-in-plant-based-mac--cheeze-with-bold-new-packaging-design-and-exciting-new-flavor-301466079.html) & [daiyafoods](https://daiyafoods.com/recipes/mac-cheeze-roasted-butternut-squash-kale/)  [Daiya](https://www.trendhunter.com/trends/daiya-mac-cheese) Deluxe Mac & Cheeze was first launched in 2015 and since then the plant-based movement has only continued to grow, and now the brand is expanding its varieties with pour-and-stir sauce pouches and gluten-free pasta. Alongside classic White Cheddar, Cheddar and Alfredo options, plant-based eaters of all ages can appreciate gourmet flavors like Meatless Bac'n & Cheddar Style, Four Cheeze Style with Herbs and the all-new Cheddar Jalapeño Style for those who love a hint of heat. These fresh and vibrant options are as convenient as ever to make and the [dairy-free meals](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese) are positioned as "appetizing alternatives to the 'tried and true' that you grew up with." To elevate these boxed meals, the brand recommends recipes like Mac & Cheeze with Roasted Butternut Squash & Kale or [Mac n' Cheese Pizza](https://www.trendhunter.com/trends/kraft-mac-cheese-pizza). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 16% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Mac & Cheese:** Opportunity for developing innovative recipes and flavors that cater to the growing demand for plant-based options. - **Convenient Pour-and-stir Meal Pouches:** Opportunity to create new and convenient packaging formats for ready-to-eat meals. - **Gluten-free Pasta Options:** Opportunity to cater to the needs of consumers with gluten allergies or sensitivities. ### Industries Being Reshaped - **Plant-based Food Industry:** This growing industry offers an opportunity for innovative plant-based meal solutions, snacks, and ingredients in response to increased demand. - **Convenience Food Industry:** There is an opportunity to create more healthy and convenient meal options for busy consumers. - **Gluten-free Food Industry:** Opportunity to offer gluten-free alternatives in different categories of food, especially in snack and confectionaries. ## Related on Trend Hunter - [Dairy-Free Instant Macaronis](https://www.trendhunter.com/trends/daiya-mac-cheese.md) - [Italian-Style Plant-Powered Cheeses](https://www.trendhunter.com/trends/italian-4-cheeze-style-blend.md) - [Spice-Packed Alt Cheeses](https://www.trendhunter.com/trends/dairyfree-cheeses.md) - [Familiar Frozen Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-deluxe.md) - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [Clean-Label Macaroni Meals](https://www.trendhunter.com/trends/deluxe-mac-and-cheese.md) - [Gourmet Macaroni Meals](https://www.trendhunter.com/trends/mac-cheese-frozen-ready-meals.md) - [Better-for-You Macaroni Meals](https://www.trendhunter.com/trends/gluten-free-veggie-pasta.md) - [Grown-Up Macaroni Meals](https://www.trendhunter.com/trends/truffle-mac-and-cheese.md)