# Classy Female BAPE Lookbooks Daisy Lowe for A Bathing Ape Ladies Debuts Elegant Urban Wear By Matt Ho | Published 2011-06-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/daisy-lowe-for-a-bathing-ape-ladies References: [highsnobiety](http://www.highsnobiety.com/news/2011/06/27/video-daisy-lowe-for-a-bathing-ape-ladies-fallwinter-2011/) & [vimeo](http://vimeo.com/25664811) Having seen the Daisy Lowe for A Bathing Ape Ladies clip, I think it's about time that the females get some love from BAPE. The Daisy Lowe for A Bathing Ape Ladies lookbook video shows off a variety of new clothes that ladies can expect from the Japanese brand. The clip shows the British model dressed in a variety outfits which include skirts, [letterman jackets](https://www.trendhunter.com/trends/bape-x-stadium-goods) and sweaters that have a look that's completely different from what you would expect from the brand. There's still some [vibrant pieces](https://www.trendhunter.com/trends/bape-x-ovo-1) that's reflective of what BAPE does, but for the most part, the outfits are a lot more elegant and classy. I'll even say that it's ditched the [urban streetwear](https://www.trendhunter.com/trends/golden-era) theme in favor of a completely different style. But it's a great transition and there's no doubt that the brand will soon attract a large following from the ladies. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Elegant Urban Wear:** BAPE's shift towards elegant and classy urban wear presents an opportunity for disruptively innovating streetwear fashion. - **Classy Streetwear:** The intersection of classiness and streetwear presents opportunities for disruptive fashion brands to create a new niche market. - **Women's BAPE Fashion:** BAPE's debut of a clothing line dedicated to women opens up opportunities for innovative, female-targeting streetwear fashion brands. ### Who This Affects Most - **Fashion:** BAPE's shift in style and gender targeting presents opportunities for disruptive innovations in the fashion industry. - **Retail:** BAPE's branching into women's fashion introduces a potential growth market for disruptive retail strategies. - **Marketing:** The success of Daisy Lowe for A Bathing Ape Ladies suggests that women-focused marketing strategies could prove successful for other streetwear brands. ## Related on Trend Hunter - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Fashion-Forward Skate Sneakers](https://www.trendhunter.com/trends/sk8-sta.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md)