# Actress-Approved Prestigious Beauty Brands Estée Lauder Taps Daisy Edgar-Jones as Brand Ambassador By Kalin Ned | Published 2026-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/daisy-edgarjones References: [businesswire](https://www.businesswire.com/news/home/20260108459289/en/Este-Lauder-Announces-Actress-Daisy-Edgar-Jones-as-Newest-Global-Brand-Ambassador)  The prestige beauty brand [Estée Lauder](https://www.trendhunter.com/trends/night-night-club-campaign) has appointed the actress Daisy Edgar-Jones to the role of Global Brand Ambassador. As part of this strategic partnership, the celebrity will represent the company's [skincare, cosmetic, and fragrance portfolios](https://www.trendhunter.com/trends/bleu-de-chanel) in upcoming promotional campaigns. Daisy Edgar-Jones' appointment as Global Brand Ambassador integrates her into an existing group of international figures who endorse the brand. The list includes Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova, and Yang Mi. The selection of Daisy Edgar-Jones to join this [celeb roster](https://www.trendhunter.com/trends/valentino-beauty1) serves to contemporize the brand's image and, perhaps, to create a bridge between Estée Lauder's established heritage and a modern audience that may perceive the label as traditional. The initial Estée Lauder collaborative marketing materials featuring Daisy Edgar-Jones are scheduled for release in early February. Image Credit: Estée Lauder x Daisy Edgar-Jones ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 77% | Activity: 83% | Freshness: 61% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Brand Partnerships:** High-profile brand partnerships leverage celebrity appeal to inject modernity into the brand's image, engaging newer demographics effectively. - **Heritage-modern Fusion Marketing:** Companies are blending their historical brand reputation with contemporary elements to stay relevant and captivating to a modern audience. - **Influencer Endorsement Strategies:** Using influencers and celebrities as brand ambassadors can amplify a brand's reach and attractiveness in competitive markets. ### Industries Being Reshaped - **Prestige Beauty:** The prestige beauty industry is evolving by incorporating prominent personalities into their brand narrative to remain at the forefront of consumer interest. - **Celebrity Marketing:** Celebrity marketing industries are expanding by facilitating partnerships that redefine brand perceptions and capture diverse audience segments. - **Cosmetic and Fragrance:** The cosmetic and fragrance industries are increasingly reliant on strategic branding and endorsements to drive consumer preferences and market leadership. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Wellness Influencer-Supported Beauty Brands](https://www.trendhunter.com/trends/emily-didonato1.md) - [Celebrity Brand Ambassadorships](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett.md) - [Actress Retail Brand Ambassador](https://www.trendhunter.com/trends/uniqlo-global-brand-ambassador.md) - [Celebrity-Supported Luxe Fashion Campaigns](https://www.trendhunter.com/trends/renowned-public-figures.md) - [Musician-Supported Cosmetic Brands](https://www.trendhunter.com/trends/chappell-roan.md) - [Actress-Supported Luxury Haircare Companies](https://www.trendhunter.com/trends/demi-moore.md) - [Glam Actress-Starring Beauty Campaigns](https://www.trendhunter.com/trends/dove-cameron.md)