# Blossoming Beauty Fragrances The New Marc Jacobs Daisy Day Perfume is Inspired by Summer Flowers By M | Published 2014-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daisy-day References: [refinery29](http://www.refinery29.com/2014/01/61465/marc-jacobs-daisy-day) & [fashion.telegraph](http://fashion.telegraph.co.uk/beauty/news-features/TMG10599412/Marc-Jacobs-Daisy-Day.html) The new [Marc Jacobs](https://www.trendhunter.com/trends/mini-holiday-gift-set) [Daisy Day](https://www.trendhunter.com/trends/aptar-beauty) perfume perfectly captures the essence of summer in a fresh flower meadow scent. The perfume is a spin-off of Marc Jacobs' popular yellow and white Daisy scent that has been a hit all around the world. The Daisy Day is a [limited edition fragrance](https://www.trendhunter.com/trends/eau-splendide) that Marc Jacobs is releasing to fashionistas around the world. This scent comes with a much more potent floral fragrance than the traditional Daisy scent inspired by popular busy cities including London, Berlin and New York City. Cosmetic fans can pick up a bottle of the limited edition Daisy Day and tweet about it using the hashtag #MJDAISYCHAIN to be entered in a slew of contests to win more designer cosmetic products. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Fragrances:** The release of Marc Jacobs Daisy Day perfume as a limited edition fragrance presents an opportunity for other perfume brands to experiment with unique scents and packaging for a limited time period. - **Social Media Contests:** The use of social media contests, like the hashtag #MJDAISYCHAIN, by cosmetic brands gives them an opportunity to engage with their customers and promote their products organically. - **Inspired by Nature Scents:** The popularity of Marc Jacobs Daisy Day perfume, which captures the essence of a fresh flower meadow, showcases the demand for fragrances that bring nature-inspired scents and experiences to consumers. ### Sectors Adopting This - **Perfume/cosmetics:** The perfume industry can capitalize on the trend of limited edition fragrances, creating anticipation and scarcity around their products to attract buyers. - **Social Media Marketing:** The rise of social media contests in the cosmetic industry presents an opportunity for marketing agencies to specialize in creating and managing engaging social media campaigns for beauty brands. - **Natural Fragrances:** The demand for nature-inspired scents in the fragrance industry presents an opportunity for businesses to develop and market products that cater to consumers seeking a more natural and refreshing experience. ## Related on Trend Hunter - [Soft Floral Perfume Sets](https://www.trendhunter.com/trends/mini-holiday-gift-set.md) - [Refillable Flower-Mimicked Fragrance Bottles](https://www.trendhunter.com/trends/aptar-beauty.md) - [Radiant Romantic Fragrances](https://www.trendhunter.com/trends/sunkissed-dahlia.md) - [Floral Garden-Like Fragrances](https://www.trendhunter.com/trends/jean-paul-gaultier-1.md) - [Summer-Inspired Scent Collections](https://www.trendhunter.com/trends/soleil-de-tanger-and-dahlia-rouge.md) - [Uplifting All-Season Fragrances](https://www.trendhunter.com/trends/sunlit-blooms.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Romantic Luxury Fragrances](https://www.trendhunter.com/trends/romantic-luxury-fragrance.md) - [Indulgent Luxury Fragrances](https://www.trendhunter.com/trends/maison-margielas-newest-fragrance.md)