# Dairy-Like Plant-Based Milk Danone Debuts Vegan “Dairy-Like” Segment for Reluctant Dairy Fans By Grace Mahas | Published 2021-09-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dairylike References: [danone](https://www.danone.com/) As the plant-based milk category continues to expand, [Danone North America](https://www.trendhunter.com/trends/the-silk-nextmilk) is creating a new segment of vegan milk to appeal to reluctant dairy loves. The new "dairy-like" segment is in response to a new study that suggests "dairy drinkers don’t like that plant-based milk taste like plants." The brand leveraged expertise in plant-based beverages (through Silk and So Delicious Dairy Free) to create a new type of plant-based milk that mimics the sensory experience (including “mouthfeel”) of traditional dairy. This was accomplished by blending high-quality plant-based ingredients. The result is a "dairy-like" beverage that doesn't taste like a specific ingredient (like soy, oat, or almond). Launching in January 2022, new Silk nextmilk™ and So Delicious Wondermilk™ by Danone are designed to help close the gap between traditional dairy drinkers and plant-based beverage consumers. Image Credit: Danone ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 95% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Dairy-like Plant-based Milk:** The trend of creating plant-based milk that mimics the sensory experience of traditional dairy, while leveraging expertise in plant-based beverages. - **Appealing to Reluctant Dairy Lovers:** The trend of creating a new segment of vegan milk that appeals to dairy drinkers who are hesitant to try plant-based options. - **Closing the Gap Between Traditional Dairy Drinkers and Plant-based Beverage Consumers:** The trend of launching new plant-based milk products that aim to attract traditional dairy drinkers to the plant-based milk category. ### Where This Applies - **Plant-based Beverages:** An opportunity for companies to expand their plant-based milk offerings by leveraging expertise in the field and creating dairy-like options. - **Dairy Industry:** An opportunity for dairy companies to create hybrid products that merge traditional dairy milk with plant-based ingredients to appeal to a wider range of consumers. - **Retail:** An opportunity for retailers to expand their plant-based milk selections and cater to a wider range of consumers by offering dairy-like options alongside traditional dairy and other plant-based options. ## Related on Trend Hunter - [Revolutionary Plant-Based Milks](https://www.trendhunter.com/trends/the-silk-nextmilk.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Plant-Powered Baby Formulas](https://www.trendhunter.com/trends/dairy-and-plants-blend-infant-formula.md) - [Next-Generation Plant-Based Milk Campaigns](https://www.trendhunter.com/trends/silk-nextmilk-campaign.md) - [Dairy-Identical Alt Milks](https://www.trendhunter.com/trends/remilk-the-new-milk.md) - [Regional Plant-Based Drinks](https://www.trendhunter.com/trends/silk-plantbased-beverage.md) - [Authentic Dairy-Free Milks](https://www.trendhunter.com/trends/mlkology.md) - [Dairy-Like Frozen Desserts](https://www.trendhunter.com/trends/so-delicious-wondermilk.md) - [Sustainable Animal-Free Milks](https://www.trendhunter.com/trends/very-dairy.md)