# Rebranded Prepackaged Lunches Dairylea Lunchers Revamp Recipes and More By Michael Hemsworth | Published 2023-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairylea-lunchers References: [foodbev](https://www.foodbev.com/news/dairylea-rebrands-lunchables-range-to-lunchers/) & [dairylea](https://www.dairylea.co.uk)  The [Dairylea](https://www.trendhunter.com/trends/dairylea-plantbased-dunkers) Lunchers have been announced as an update to the [Lunchables range](https://www.trendhunter.com/trends/the-lunchables-effect) to keep it relevant with today's consumer and maximize convenience. The product aligns with the rest of the brand's product portfolio, which includes Snackers, Dunkers and Filled Crackers, and come in two options including Chicken 'N' Cheese and Ham 'N' Cheese. Each of the products are crafted with no artificial flavors or colors and offer a good source of calcium and protein to fuel consumers in the UK as they go about their daily routine. Senior Brand Manager at [Mondelēz International](https://www.trendhunter.com/trends/fun-balanced-breaks) Ria Rianti commented on the Dairylea Lunchers update saying, "The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness. Snacking cheese has been a key driver of category growth over the last number of years, adding £56m since 2020, and Dairylea has contributed significantly to this growth through performance on our core range and innovation.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 49% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenient Lunch Options:** The rebranding of prepackaged lunches like Dairylea Lunchers maximizes convenience for consumers. - **Healthier Snacking:** The inclusion of no artificial flavors or colors in the Lunchables range taps into the trend of healthier snacking choices. - **Protein-focused Products:** The chicken and ham options in Dairylea Lunchers cater to consumers looking for protein-rich products. ### Where This Applies - **Food Packaging:** The rebranding of prepackaged lunches presents disruptive innovation opportunities in food packaging design and sustainability. - **Children's Food:** The revamped Lunchables range provides an opportunity for innovation in the children's food industry, focusing on taste, nutrition, and convenience. - **Snack Food:** The inclusion of healthier options in the Lunchables range reflects the potential for disruptive innovation in the snack food industry by catering to health-conscious consumers. ## Related on Trend Hunter - [Grab-and-Go Dunking Snacks](https://www.trendhunter.com/trends/lunchables-dunkables.md) - [Kid-Friendly Stacked Lunches](https://www.trendhunter.com/trends/lunchables-1.md) - [Adult-Sized Lunchables](https://www.trendhunter.com/trends/dietz-watson1.md) - [Revived 90s Lunch Kits](https://www.trendhunter.com/trends/lunchables-lunch-kits.md) - [Snackable Back-to-School Lunches](https://www.trendhunter.com/trends/lunchers.md) - [Heat-and-Eat Grilled Cheese Sandwiches](https://www.trendhunter.com/trends/lunchables-grilled-cheesies.md) - [Dunking-Friendly Vegan Snacks](https://www.trendhunter.com/trends/dairylea-plantbased-dunkers.md) - [Dairy-Driven Snack Products](https://www.trendhunter.com/trends/smug-dairy.md) - [Iron-Rich Lunchtime Loaf Snacks](https://www.trendhunter.com/trends/soreen-lunchbox-loaves.md)