# Fortified Non-Dairy Yogurts Cocos Organic Light Natural Dairy-Free Yogurt Alternative is Flavorful By Michael Hemsworth | Published 2022-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dairyfree-yogurt-alternative References: [foodbev](https://www.foodbev.com/news/cocos-organic-releases-dairy-free-yogurt-fortified-with-bb-12/) & [cocos-organic](https://cocos-organic.com)  The Cocos Organic Light Natural dairy-free yogurt alternative is a new gut-friendly product from the [Met Foods](https://www.trendhunter.com/trends/organic-coconut-milk-yog-tubes)-owned brand for consumers to enjoy in place of conventional milk-based products. The yogurt is made with a coconut milk alternative base and is fortified with Bifidobacterium BB-12 to help enhance its functional recipe for consumers. The product contains 96% organic coconut milk, and is arriving at [Planet Organic](https://www.trendhunter.com/trends/moju-hot-shot) and Ocado locations in the UK for £4.99 per container. The brand commented on the Cocos Organic Light Natural dairy-free yogurt alternative saying, "Made using traditional techniques to create a gut-friendly, lighter alternative to dairy that can be enjoyed at every time of day, [Light Natural] can add texture and flavour to a range of sweet and savoury dishes, including breakfast bowls, smoothies, dips, curries, pasta sauces and desserts." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Fortified Non-dairy Products:** Creating non-dairy products fortified with gut-friendly ingredients presents a disruptive innovation opportunity. - **Coconut Milk Alternatives:** Developing dairy-free products using coconut milk alternatives presents a disruptive innovation opportunity. - **Functional Foods:** Fortifying food products with ingredients that enhance their functional benefits presents a disruptive innovation opportunity. ### Who This Affects Most - **Dairy Alternatives:** Dairy alternatives could capitalize on the growing demand for gut-friendly, non-dairy products. - **Organic Foods:** The use of predominantly organic ingredients in non-dairy products could disrupt the organic food industry. - **Functional Foods:** Fortified foods that cater to specific health needs or requirements present a disruptive innovation opportunity within the functional foods industry. ## Related on Trend Hunter - [Fortified Dairy-Free Yogurt Tubes](https://www.trendhunter.com/trends/organic-coconut-milk-yog-tubes.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md) - [Kid-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/coconut-collaboratives-kids-pouches.md) - [Dairy-Free Yogurt Pots](https://www.trendhunter.com/trends/dairyfree-yog-pots.md) - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md) - [Fruity Coconut Yogurt Alternatives](https://www.trendhunter.com/trends/raspberry-coconut-yog.md) - [Coconut Protein Yogurts](https://www.trendhunter.com/trends/dairyfree-protein-yogurt.md)