# Vibrant Alternative Spread Branding Pure Dairy-Free Spreads Have a Refreshed Look and a New Option By Michael Hemsworth | Published 2019-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairyfree-spread References: [foodbev](https://www.foodbev.com/news/kerry-revamps-pure-dairy-free-spreads-launches-new-variant/) & [kerrygroup](https://www.kerrygroup.com) The Pure dairy-free spreads have been revamped by [Kerry Foods](https://www.trendhunter.com/trends/puremul) with a vibrant branding aesthetic that gives them a cheery disposition to catch the eyes of curious consumers. Each of the spreads are accented with hand-drawn ingredients along with a halo overtop of the brand name to further reinforce the pure and simple profile of the alternative spread. The rebranding has been unveiled alongside a new variant -- Perfect Baking -- which is perfect for [vegan baking endeavors](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot). Senior Category Manager Jessica Hamilton spoke on the Pure dairy-free spreads saying, "Consumer feedback has been that they like our spreads, but that it was time for a fresh and modern new look to better reflect what Pure stands for. Pure was the original dairy-free spread in the category and we are proud of our clean, simple recipes and sustainability credentials, and the new packaging design better reflects this." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Branding:** The refreshed branding aesthetic of Pure dairy-free spreads presents an opportunity for other food brands to revamp their packaging with vibrant and eye-catching designs. - **Hand-drawn Ingredients:** The use of hand-drawn ingredients in the Pure dairy-free spreads' branding suggests an opportunity for artistic product labeling in the food industry. - **Vegan Baking:** The introduction of the Perfect Baking variant of Pure dairy-free spreads highlights the growing trend of vegan baking, indicating an opportunity for businesses to develop more plant-based baking ingredients and products. ### Where This Applies - **Food Packaging:** The vibrant rebranding of Pure dairy-free spreads opens up possibilities for innovation and differentiation in the food packaging industry. - **Art and Design:** The hand-drawn ingredient illustrations in the Pure dairy-free spreads' branding create an opportunity for collaboration between food companies and artists or designers to create unique and visually appealing product packaging. - **Plant-based Foods:** The launch of the Perfect Baking variant of Pure dairy-free spreads indicates an opportunity for the development of more plant-based baking ingredients and products within the plant-based foods industry. ## Related on Trend Hunter - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Free-From Plant-Based Food Spreads](https://www.trendhunter.com/trends/flora-spreads.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Sweetly Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables.md) - [Simple Recipe Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-spreadable-butter.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Enhanced Dairy-Free Spreads](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese.md)