# Plant-Based Product Premixes These Prinova Dairy-Free Premixes Have a Creamy Mouthfeel By Michael Hemsworth | Published 2020-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairyfree-premixes References: [foodbev](https://www.foodbev.com/news/prinova-launches-new-plant-based-premixes/) & [prinovausa](https://www.prinovausa.com) These [Prinova](https://www.trendhunter.com/trends/prinova-premix-solutions) dairy-free premixes are a new range of products from the functional ingredients distributor that are targeted towards manufacturers trying to keep up with the rapidly expanding plant-based market. The premixes product is made with a blend of 85% pea protein along with a [plant-based milk](https://www.trendhunter.com/trends/plantbased-whole-milk) that is reported to create a smooth, creamy mouthfeel. The premixed products can be paired with an additional range of functional ingredients including probiotics along with flavorings to boot. Head of Technical Sales & [NPD](https://www.trendhunter.com/trends/primula-perfectly-plant) for Nutrition at Prinova Tony Gay spoke on the Prinova dairy-free premixes saying, "The rise of plant-based diets is one of the most important trends in the food industry today. It has created a whole new consumer segment with particular nutritional needs, and new challenges and opportunities for manufacturers. One of the best strategies they can adopt is the use of nutrient-rich premixes. Our new recipes demonstrate how easy it is to offer appealing dairy replacement products that meet the nutritional requirements of vegan consumers.” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Rapidly Expanding Plant-based Market:** Develop products with nutrient-rich premixes that offer dairy replacement products that meet the nutritional requirements of vegan consumers. - **Blend of Pea Protein and Plant-based Milk:** Explore the use of complementary plant-based ingredients beyond pea protein to create products with a smooth, creamy mouthfeel. - **Functional Ingredients and Flavoring Additions:** Incorporate probiotics and flavorings to enhance the taste, texture and nutritional value of plant-based products. ### Industries Being Reshaped - **Food Manufacturing:** Manufacturers can leverage premixed plant-based ingredients to improve food products and meet growing demand for vegan products. - **Functional Ingredients Distribution:** Functional ingredients distributors should explore and expand offerings of plant-based premixes to stay relevant in the rapidly expanding vegan product market. - **Flavoring and Nutrient Additives:** Additive manufacturers can develop and market probiotics and flavorings that complement and enhance the plant-based premixes used in vegan food production. ## Related on Trend Hunter - [Market-Specific Supplements](https://www.trendhunter.com/trends/prinova-premix-solutions.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Vegan-Friendly Product Premixes](https://www.trendhunter.com/trends/vitatex-vegan-snack-premix.md) - [Bean-Based Food Additives](https://www.trendhunter.com/trends/ingredion-vitessence-prista.md) - [Convenient Powdered Plant Milks](https://www.trendhunter.com/trends/powdered-plant-milk.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Creamy Plant-Based Pasta Sauces](https://www.trendhunter.com/trends/creamy-pasta-sauce.md) - [Squeezable Plant-Based Cheeses](https://www.trendhunter.com/trends/primula-perfectly-plant.md)