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# Dairy-Free Ice Cream
Ben & Jerry's Announces Flavors for Special Dietary Needs

By Meghan Young | Published 2015-06-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dairyfree-ice-cream
References: [refinery29](http://www.refinery29.com/2015/06/89295/ben-and-jerrys-non-dairy-ice-cream?utm_source=feed&utm_medium=rss) & [benjerry](http://www.benjerry.com/whats-new/non-dairy)

It's been a long time coming, but Ben & Jerry's is finally releasing a series of dairy-free ice cream that will help them tap into a whole new market. Granted, the company's customers have been asking for [dairy-free options](https://www.trendhunter.com/trends/peanut-butter-ice-cream) for some time now. Nevertheless, its [flavour gurus](https://www.trendhunter.com/trends/ben-jerrys-chocolatey-orange-chunk) have been taking care to create something that's on par with its current offerings.

Since the dairy-free ice cream was announced earlier than expected, people won't be able to expect to test them out until next year. Still in its testing phase, a statement from Ben & Jerry's explains, “We've been working on this for quite a while, and want to make sure these flavors live up to what Ben & Jerry's is known for: enormous chunks, delicious swirls, and a commitment to values-led ingredient sourcing."

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 21% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Dairy-free Products:** The rising demand in dairy-free and plant-based products is a growing trend that presents an opportunity for companies to expand their product lines to meet this market's dietary and lifestyle needs.
- **Health-conscious Consumers:** As consumers become more health-conscious, there is an emerging trend of businesses offering dietary-specific options, such as dairy-free, gluten-free, and vegan, leading to disruptive innovation opportunities.
- **Sustainable Sourcing:** With the increasing demand for plant-based alternatives, there is a growing trend for companies to adopt sustainable sourcing practices to meet ethical and environmental expectations, potentially creating new business opportunities.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can benefit from this trend by producing more dairy-free offerings, including ice cream and other dairy-based products, to cater to consumers with dietary restrictions or lifestyle choices.
- **Health and Wellness:** The health and wellness industry can take advantage of this trend to provide these consumers with products that are nutritious, dairy-free, and catered to specific dietary needs.
- **Agriculture and Farming:** The agriculture and farming industry can innovate by sourcing sustainable ingredients and exploring alternative farming methods that cater to the rising demand for dairy-free and plant-based products.

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