# Free Dairy-Free Coffees Silk Will Pay for Your Dairy-Free Coffee in Honor of National Coffee Day By Grace Mahas | Published 2019-09-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dairyfree-coffee References: [vegnews](https://vegnews.com/2019/9/vegan-brand-silk-will-pay-for-your-dairy-free-drink-on-national-coffee-day) & [silk](https://silk.com/?dddddd) In honor of National Coffee Day, the [vegan brand Silk](https://www.trendhunter.com/trends/silk-plantbased-beverage) announced it will be reimbursing customers who purchased dairy-free coffee. “For one brew-tiful day only, coffee drinkers will be able to send Silk a PayPal request (silknationalcoffeeday@gmail.com) for the cost of one [dairy-free coffee drink](https://www.trendhunter.com/trends/dairyfree-coffee-creamers) (up to $5 in value) purchased at their local coffee shop, with their drink order in the notes section, and we’ll pay them back," stated the brand. This new initiative was launched to promote the use of [plant-based milk alternatives](https://www.trendhunter.com/trends/alpro-barista-caramel) in coffee beverages, especially since many brands charge costumers an additional fee to use dairy-free options. The new dairy-free coffee promotion will not only increase Silk's brand awareness but consumer loyalty as well. Image Credit: VegNews ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Milk:** Promotion of reimbursing dairy-free coffee purchases highlights the growing trend towards plant-based milk options in coffee beverages. - **Consumer Loyalty:** Silk's initiative to pay for dairy-free coffee promotes consumer loyalty by offering an incentive for customers to choose their brand over competitors. - **Promotional Campaigns:** The Silk dairy-free coffee promotion showcases the trend of brands using special campaigns to increase brand awareness and engagement with customers. ### Who This Affects Most - **Dairy Alternatives:** The promotion of dairy-free coffee aligns with the dairy alternatives industry, highlighting the increasing demand for plant-based milk products. - **Coffee Shops:** Coffee shops can benefit from the trend towards plant-based milk alternatives by offering a wider range of options and catering to the growing number of customers seeking dairy-free alternatives. - **Food and Beverage Marketing:** The Silk dairy-free coffee promotion demonstrates the potential for disruptive innovation in food and beverage marketing, encouraging brands to think outside the box and create unique campaigns to engage and retain customers. ## Related on Trend Hunter - [Non-Dairy Milk Accessibility Improvements](https://www.trendhunter.com/trends/nondairy-milk.md) - [National Coffee Day Promotions](https://www.trendhunter.com/trends/coffee-bar-giveaway.md) - [Complimentary Plant Milk Coffees](https://www.trendhunter.com/trends/free-oat-milk-coffees.md) - [Dairy-Free Coffee Enhancers](https://www.trendhunter.com/trends/non-dairy-coffee-enhancer.md) - [Complimentary Coffee Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-stars-for-smoothies.md) - [Plant-Based Coffee Campaigns](https://www.trendhunter.com/trends/minor-figures-1.md) - [Dairy-Free Iced Latte Coffees](https://www.trendhunter.com/trends/atlr72-green-drop-coffee.md) - [Latte-Flavored Plant-Based Creamers](https://www.trendhunter.com/trends/silk-sweet-oat-latte-creamer.md) - [Dairy-Free Cold Brew Desserts](https://www.trendhunter.com/trends/so-delicious-x-stok-cold-brew-coffee.md)