# Versatile Plant-Based Cheese Products The Vitalite Dairy-Free Cheese Range Features Six Varieties By Michael Hemsworth | Published 2022-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dairyfree-cheese-range References: [foodbev](https://www.foodbev.com/news/saputo-dairy-debuts-vitalite-dairy-free-cheese-range/) & [saputo](https://www.saputo.com/en)  The [Vitalite](https://www.trendhunter.com/trends/vitalite-spread) dairy-free cheese range is being launched by [Saputo Dairy USA](https://www.trendhunter.com/trends/cathedral-city-our-plant-based) as a lineup of vegan-friendly products for consumers to use in place of their favorite dairy-based alternatives. The product range includes the Plant-Based Mozzarella Style Shreds, Plant-Based Mozzarella Style Slices, Plant-Based Cheddar Style Shreds, Plant-Based Cheddar Style Slices, [Plant-Based Creamy Original Spread](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese) and Plant-Based Grated Parmesan Style. Each of the products are gluten-free, Kosher-certified and, except for the Creamy Original Spread, soy-free as well. Saputo Executive Chef and Senior Manager of Culinary and Sensory Nikki Trzeciak commented on the Vitalite dairy-free cheese range saying, "People following a plant-based or flexitarian diet have limited options in the grocery store and many of those options lack appeal. The idea for Vitalite came out of trying to solve that. We want home cooks to feel liberated in the kitchen and inspired to create traditional foods they have an emotional connection to without compromise.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Alternatives:** Developing plant-based alternatives to traditional dairy products presents a significant trend that can offer disruptive innovation opportunities in the food industry by targeting consumers who follow plant-based or flexitarian diets. - **Gluten-free Products:** With an increasing demand for gluten-free options, companies in the food industry can explore innovative ways of satisfying this need through the development of gluten-Free plant-based products. - **Reduced Soy Products:** Companies can develop plant-based products that are soy-free or contain reduced soy levels to cater to the growing consumer demand and preference for soy-free products. ### Sectors Adopting This - **Food Industry:** The food industry can leverage plant-based alternatives and gluten-free products to satisfy the changing consumer preferences and capture a growing market share. - **Dairy Industry:** Dairy companies can explore plant-based options and innovative ways of producing dairy-free products to remain competitive and cater to the changing consumer demands. - **Retail Industry:** Retailers can carry different plant-based and gluten-free products that cater to different dietary preferences and attract a diverse consumer base. ## Related on Trend Hunter - [Cooking-Ready Vegan Cheeses](https://www.trendhunter.com/trends/vegan-cheese-products.md) - [Plant-Based Mature Cheddar Cheeses](https://www.trendhunter.com/trends/supreme-cheddarton.md) - [Plant-Based Parmesan Alternatives](https://www.trendhunter.com/trends/simplyv-parmvegan.md) - [Mature Alt Cheeses](https://www.trendhunter.com/trends/violife-cheddarton.md) - [Italian-Style Plant-Powered Cheeses](https://www.trendhunter.com/trends/italian-4-cheeze-style-blend.md) - [Vegan American-Style Cheeses](https://www.trendhunter.com/trends/richs-plantbased-cheese.md) - [Versatile Vegan Cheese Alternatives](https://www.trendhunter.com/trends/dairyfree-cheese-alternatives.md) - [Vegetarian-Friendly Cheese Ranges](https://www.trendhunter.com/trends/vegetarian-cheese.md) - [Plant-Based Soft Cheeses](https://www.trendhunter.com/trends/cathedral-city-our-plant-based.md)