# Maize-Based Yogurt Mahue is a Dairy Supplement That Turns Maize in a Yogurt Drink By Ady Floyd | Published 2015-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-suppliment References: [beveragedaily](http://www.beveragedaily.com/Markets/OAL-Group-to-make-maize-based-yoghurt-drinks-in-Zambia?utm_source=RSS_text_news&utm_medium=RSS_feed&utm_campaign=RSS_Text_News) & [allafrica](http://allafrica.com/stories/200403190361.html) Trade Kings and OAL have partnered up to create a new dairy supplement called Maheu. By hydrating [maize-flour and other grains](https://www.trendhunter.com/trends/foniobased-breakfast), these two companies have created an [alternative dairy beverage](https://www.trendhunter.com/trends/jaouda-nabatl) for the country of Zambia. Trade Kings will utilize the steam fusion vaction technology currently obtained by OAL to create and mass produce Maheu. This product is 12 percent concentration and then cooled at 60 degree temperatures before the vaction process that heats it up to 90 degrees. People in Zambia produce their own supplements in unsafe ways that can lead to illness. With the proper use of the vaction technology there will be less illness caused by [dairy supplements](https://www.trendhunter.com/trends/thr5ve-15-lowfat-milk). The product is both gritty and smooth, which appeals to the African consumers who desire this type of product. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Maize-based Yogurt:** Maheu demonstrates the trend of using alternative ingredients to create dairy products, opening up possibilities for other unique combinations. - **Steam Fusion Vaction Technology:** The use of steam fusion vaction technology in the production process showcases the trend of utilizing innovative methods to create and mass produce food and beverage products. - **Improving Safety in Supplement Production:** Maheu addresses the need for safer and more regulated methods of producing dairy supplements, highlighting the trend of prioritizing consumer health and well-being. ### Industries Being Reshaped - **Food and Beverage:** The creation of Maheu, a maize-based yogurt drink, presents opportunities for innovation and expansion within the food and beverage industry. - **Agriculture:** The utilization of maize-flour and other grains in the production of Maheu opens up possibilities for advancements and disruptions within the agriculture industry. - **Health and Wellness:** The focus on improving the safety and quality of dairy supplements, as demonstrated by Maheu, offers opportunities for growth and innovation within the health and wellness industry. ## Related on Trend Hunter - [Malnutrition-Combating Drinkable Porridges](https://www.trendhunter.com/trends/naconeks-super-porridge.md) - [Sustainable Ambient Yogurts](https://www.trendhunter.com/trends/chr-hansen-1.md) - [African Animal-Free Dairy Companies](https://www.trendhunter.com/trends/de-novo-dairy.md) - [Waterless Plant-Based Milks](https://www.trendhunter.com/trends/blue-farm.md) - [Oat-Infused Fruit Juices](https://www.trendhunter.com/trends/youce-by-vaihinge.md) - [Authentic Dairy-Free Milks](https://www.trendhunter.com/trends/mlkology.md) - [Squash-Based Dairy Milk Alternatives](https://www.trendhunter.com/trends/kabocha-milk.md) - [Versatile Plant-Based Yogurt Products](https://www.trendhunter.com/trends/plantbased-yogurt-base.md) - [Fermented Beverage Whey Solutions](https://www.trendhunter.com/trends/wheybased-solution.md)