# Shelf-Stable Dairy Snack Bars The Indulgent 'Jouzge' Protein Bars Target Busy Women on the Go By Laura McQuarrie | Published 2018-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-snack References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2018/01/Dairy-snack-innovation/12.aspx?TipID=11) & [jouzge](http://www.jouzge.com/) 'Jougze' is the name of an all-new line of shelf-stable dairy snack bars from the [Golden Family Co.](https://www.trendhunter.com/trends/snck-protein-bar) that are being positioned as snacks for the young women who constantly find themselves on the go. The trio of snacks include [indulgent flavors](https://www.trendhunter.com/trends/ms-high-protein-bars) such as Chocolate Peanut Butter, Chocolate Mint and Chocolate Chip Cookie Dough, each of which is kosher, gluten-free and boasts less than 130 calories and just seven grams of sugar. As such, the products are touted as "the good tasting not-so-much-a-candy-bar" and the product wrappers boast boldly individualized patterns. These decadent "protein treats" are packed with between seven to eight grams of dairy-based protein, appealing to women who may have avoided consuming [protein bars](https://www.trendhunter.com/trends/lowsugar-highprotein-bars) in the past, mostly because of their masculine branding. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Indulgent Protein Bars:** Opportunity for creating more indulgent and targeted protein bars for busy women on the go. - **Shelf-stable Snacks:** Opportunity to innovate and create more shelf-stable snack options for consumers with busy lifestyles. - **Kosher & Gluten-free Products:** Opportunity to meet the demand for more kosher and gluten-free snack options in the market. ### Where This Applies - **Health & Wellness:** Opportunity for companies in the health and wellness industry to create more targeted snack options for specific demographics. - **Food & Beverage:** Opportunity for the food and beverage industry to innovate and create more shelf-stable snack products. - **Retail:** Opportunity for retailers to offer more versatile and convenient snack options that cater to busy lifestyles. ## Related on Trend Hunter - [Indulgent Protein Bars](https://www.trendhunter.com/trends/alani-protein-bars.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md) - [Tasty Vegan-Friendly Snack Bars](https://www.trendhunter.com/trends/jade-joy-wellbeing-bars.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Bite-Sized Protein-Packed Chocolates](https://www.trendhunter.com/trends/proteinpacked-chocolates.md) - [Premium Snack Bar Companies](https://www.trendhunter.com/trends/premium-snack-bar.md) - [Double-Coated Protein Bars](https://www.trendhunter.com/trends/david-protein-bronze.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md)