# Surplus Milk Donations Kroger Expands Dairy Rescue Program to Redirect Surplus Milk By Grace Mahas | Published 2020-06-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-rescue-program References: [supermarketnews](https://www.supermarketnews.com/sustainability/kroger-expands-dairy-rescue-program-redirect-surplus-milk) The COVID-19 pandemic has prompted many dairy farmers to dump gallons of milk, and in an effort to ensure this product is not wasted, [Kroger](https://www.trendhunter.com/trends/upcycled-food-movement) has expanded its Dairy Rescue Program to redirect this surplus of dairy to those in need, including local restaurants, hotels, school, and [food banks](https://www.trendhunter.com/trends/athome-donation-pickups), among other organizations. “Kroger recognizes the growing need for fresh, highly nutritious food in our community, especially for children as schools remain closed during the pandemic to flatten the curve,” Erin Sharp, group vice president of manufacturing at Kroger, said in a statement. “At a time when dairy farmers have surplus raw milk, we’re doubling down on our mission to [reduce hunger and waste](https://www.trendhunter.com/trends/feeding-americas-mission).” Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Surplus Milk Donations:** Disruptive innovation opportunity: Developing innovative distribution channels and technologies to efficiently redirect surplus milk to those in need. - **Dairy Rescue Program:** Disruptive innovation opportunity: Implementing advanced inventory management systems and data analytics to optimize the allocation of surplus dairy products. - **Reducing Hunger and Waste:** Disruptive innovation opportunity: Creating sustainable solutions, such as food processing technologies or alternative dairy products, to minimize food waste and alleviate hunger. ### Industries Being Reshaped - **Food Distribution:** Disruptive innovation opportunity: Leveraging blockchain technology to enhance traceability and transparency in the distribution of surplus milk. - **Agriculture:** Disruptive innovation opportunity: Developing smart farming technologies to increase milk production efficiency, reduce waste, and improve sustainability. - **Food Processing:** Disruptive innovation opportunity: Utilizing advanced processing techniques, such as milk powder production or fermentation technologies, to extend the shelf life of surplus dairy products. ## Related on Trend Hunter - [Social Good Dairy Campaigns](https://www.trendhunter.com/trends/tops-friendly-markets-and-garelick-farms.md) - [Upcycled Food Expansions](https://www.trendhunter.com/trends/upcycled-food-movement.md) - [Produce-Focused Verified Savings Programs](https://www.trendhunter.com/trends/verified-savings-program.md) - [Digital Farmers Markets](https://www.trendhunter.com/trends/market-wagon.md) - [Anti-Waste Dairy Branding](https://www.trendhunter.com/trends/coop-milk-branding.md) - [Expiration Date Elimination Initiatives](https://www.trendhunter.com/trends/morrisons.md) - [Waste Diversion Grocer Initiatives](https://www.trendhunter.com/trends/giant-food-and-divert.md) - [Collaborative Retailer Health Programs](https://www.trendhunter.com/trends/kroger-and-soda-health.md) - [Cruise Company-Led Meal Donations](https://www.trendhunter.com/trends/carnival-corporation.md)