# Icy QSR Dessert Menus The Dairy Queen Holiday Menu Introduces New and Returning Treats By Michael Hemsworth | Published 2025-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-queen-holiday-menu References: [southernliving](https://www.southernliving.com/dairy-queen-holiday-menu-items-11838654) & [dairyqueen](https://www.dairyqueen.com/en-us/)  The Dairy Queen holiday menu has been debuted by the [QSR](https://www.trendhunter.com/trends/peppermint-frosty) brand to keep its signature ice cream-based treats relevant with consumers as we head into the fall and winter months. The menu introduces the new Peppermint Bark Blizzard and the Holiday Nog Shake, which are each positioned as the perfect icy take on classic holiday treats. The menu also brings back the Frosted Sugar Cookie Blizzard to offer consumers with a classic option to try out on their next visit, if desired. The Dairy Queen holiday menu will be widely rolled out starting in November with the Peppermint Bark Blizzard being the brand's Blizzard of the Month for November to encourage customers to try it out. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 54% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Flavor Innovation:** QSR brands are embracing limited-time holiday flavors like peppermint and eggnog to entice consumers seeking novel tastes during seasonal celebrations. - **Icy Holiday Treats Expansion:** Expanding icy dessert menus with holiday-themed options provides a refreshing twist on traditional festive confections, appealing to those who crave the unexpected. - **Nostalgia-driven Offerings:** Brands are tapping into consumer nostalgia by reintroducing beloved seasonal treats that evoke cherished memories of past holiday experiences. ### Industries Being Reshaped - **Quick-service Restaurants:** The QSR industry is leveraging seasonal menu offerings to attract customers seeking festive flavor experiences, thereby increasing foot traffic and sales. - **Frozen Dessert Market:** The frozen dessert market is witnessing an evolution as players introduce innovative and holiday-inspired products to meet consumer demand for novelty and tradition. - **Flavor and Ingredient Suppliers:** Suppliers specializing in seasonal flavor profiles for the food industry are crucial in supporting brands aiming to create unique, festive menu items. ## Related on Trend Hunter - [Superhero QSR Meal Menus](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Fall-Inspired Cold Treats](https://www.trendhunter.com/trends/fall-lineup-of-treats.md) - [Wintery Dessert Coffee Ranges](https://www.trendhunter.com/trends/starbucks-holiday-menu.md) - [Returning Ice Cream Competitions](https://www.trendhunter.com/trends/dq-freezer.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Holiday Season Ice Creams](https://www.trendhunter.com/trends/holiday-ice-cream-menu.md) - [Fall-Ready Frozen Treats](https://www.trendhunter.com/trends/dairy-queen-1.md)