# Dinosaur-Inspired Desserts You'll Want to Take a Chomp Out of the Jurassic Dairy Queen Blizzard By Laura McQuarrie | Published 2015-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-queen-blizzard References: [youtube](https://www.youtube.com/watch?v=zAOBntEE4UA) & [dairyqueen](http://www.dairyqueen.com/us-en/Menu/Treats/Blizzard-Treats/Peanut-Butter-Cookie-Dough-Smash/) Now that the release of the new Jurassic Park movie is nearing, [Universal Pictures](https://www.trendhunter.com/trends/primal-menu) is making the most of co-branded partnerships to entice people to the theater with treats like the new Dairy Queen [Blizzard](https://www.trendhunter.com/trends/oreo-dirt-pie-blizzard). This chilled snack called the Dairy Queen Jurassic Smash Blizzard is a combination of peanut butter cookies "smashed together with" chocolate chip cookie dough, peanut butter, chocolate chunks blended in a creamy vanilla soft serve. Although the dessert is far less terrifying than it looks, the treat is still a delicious way to make the most of the upcoming Jurassic World title. DQ's comical ad for the Dairy Queen Jurassic Smash Blizzard features a guy who cleverly chooses to have his order to stay, while a dinosaur rampage is happening outdoors. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Co-branded Partnerships:** There is an opportunity for businesses to collaborate with popular movie franchises and create co-branded products to attract customers. - **Innovative Dessert Combos:** There is potential for businesses to experiment with unconventional combinations of dessert ingredients to create unique and exciting treats. - **Creative Advertising Campaigns:** Businesses can explore imaginative and humorous advertising strategies to engage customers and generate buzz around their products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend of co-branded partnerships to create limited-edition menu items and attract customers. - **Entertainment:** The entertainment industry can explore collaborations with food and beverage brands to create promotional products that enhance the movie-watching experience. - **Advertising and Marketing:** The advertising and marketing industry can work with businesses to develop creative ad campaigns that leverage popular culture references and engage target audiences. ## Related on Trend Hunter - [Earthy Frozen Chocolate Desserts](https://www.trendhunter.com/trends/oreo-dirt-pie-blizzard.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md) - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Frosting-Covered Dinosaur Cookies](https://www.trendhunter.com/trends/dynamite-dinosaurs.md) - [Winter-Themed Blended Desserts](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard.md)