# Subtle Dairy Branding The Aplos Brand Boasts Stylish Minimalist Dairy Packaging By Rebecca Byers | Published 2015-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-packaging References: [thedieline](http://www.thedieline.com/blog/2015/3/15/aplos) & [mousegraphics.gr](http://www.mousegraphics.gr/showcase/aplos-dairy-design/) Aplos Dairy is a small local dairy company operating off the island of Rodos, Greece that recently tapped creative branding firm Mouse Graphics to design a sleek range of [minimalist dairy packaging](https://www.trendhunter.com/trends/blanco-1). Mouse Graphics was also tasked with selecting a name for the line, for which they selected Aplos, which translates from Greek to 'simple.' The [simplistic design in soft pastels](https://www.trendhunter.com/trends/north-coast-organic) contrasted against black and white reflects the brand's earnest dedication to simplistic but quality craftsmanship. The new brand is tasked with making an appeal to customers from the shelves of a grocery store and the playful, eye-catching [dairy packaging concept](https://www.trendhunter.com/trends/thoughtful-packaging) from Mouse Graphics is sure to give them a good chance at doing so. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Minimalist Packaging:** Companies can explore the use of minimalist designs that highlight the quality and craftsmanship of their products. - **Soft Contrast Colors:** Brands can experiment with using soft pastel colors against black and white to highlight luxury items and create a sleek, minimalist look. - **Playful Branding:** Companies can try incorporating playful and eye-catching designs into their branding to draw attention to their products on store shelves. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can leverage minimalist packaging and playful branding to differentiate their products and attract customers in a crowded market. - **Consumer Goods:** Companies in the consumer goods industry can explore the use of soft contrast colors and minimalist packaging to create a distinctive and memorable brand image. - **Design and Branding:** Design and branding agencies can offer their clients innovative and creative packaging solutions, using playful branding and minimalist designs to capture customers' attention. ## Related on Trend Hunter - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md)