# Ultra-Fresh Dairy Branding This Dairy Packaging Concept Emphasizes Freshness By Rebecca Byers | Published 2016-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-packaging-concept References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/03/ecomilk.html) This vibrant dairy packaging concept was created for Russian brand Ecomilk, which creates a range of products that includes cheese, milk and yogurt. Designed by design agency Wellhead, the [colorful branding](https://www.trendhunter.com/trends/betterforyou-snack-packaging) makes use of shades that exude freshness and recall images of nature. The graphical dairy packaging concept is unified by the image of a drop of milk hitting a surface, out of which also emerges product details. Designed to inspire connotations of freshness and quality, the packaging concept demonstrates that consumers continue to place a premium on product origin in order to meet increasingly specific demands related to the [health and wellness movement](https://www.trendhunter.com/trends/cleveland-kitchen1). A longstanding dairy brand in Russia, Ecomilk aims to [refresh their image](https://www.trendhunter.com/trends/higgidy) while conjuring nostalgic memories of the brand's historical presence. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 62% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Natural Packaging Design:** Packaging designs that focus on highlighting the natural and fresh origins of a product could be a disruptive innovation opportunity in the dairy industry. - **Wellness Branding:** Creating branding that emphasizes the health and wellness benefits of products could be a disruptive innovation opportunity in the dairy industry. - **Visual Storytelling:** Using graphical elements to tell the story of a product and convey its quality could be a disruptive innovation opportunity in the dairy industry. ### Who This Affects Most - **Dairy Industry:** The dairy industry could benefit from the adoption of fresh-looking and natural packaging designs that highlight the quality and natural origins of their products. - **Design Industry:** The design industry could capitalize on the trend towards natural and visually storytelling packaging designs. - **Wellness Industry:** The wellness industry could benefit from partnerships with dairy brands that emphasize the health benefits of their products through branding. ## Related on Trend Hunter - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)