# Branded Biscuit Installations Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch By Rebecca Byers | Published 2015-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-milk References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-cadbury-creates-giant-biscuit-tin-experiential-tour/brands/article/1355593) This activation for [Dairy Milk Oat Crunch biscuits](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff) saw the transformation of a busy London square. Positioned as an escape for the office employees of Canary Wharf, the clever event supplied individuals with sample of the new teatime biscuit treat. The over-sized tin itself is designed in a way that the biscuits appear to overflow out of the container. The event also featured Marilyn Campbell, who performed a similar spoon-playing technique as seen in the television adverts currently broadcasting in the UK. Designed and built by production agency Helix 3D, the [large installation](https://www.trendhunter.com/trends/giant-delivery-box) will tour the United Kingdom throughout July 2015. Additional planned stops include similarly busy office areas in Birmingham's Colmore Square, Manchester's Spinningfields and Exchange Flags in Liverpool. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 52% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Biscuit Installations:** Opportunity for brands to create unique and interactive experiential marketing activations with oversized biscuit installations. - **Teatime Treat Sampling:** Potential for brands to engage with consumers and showcase new products through innovative sampling experiences in busy office areas. - **Performance-based Advertising:** Opportunity to incorporate live performances, such as spoon-playing, into advertising campaigns to create memorable and entertaining brand experiences. ### Where This Applies - **Food and Beverage:** Innovative experiences and installations can help food and beverage brands engage with consumers in a creative and memorable way. - **Marketing and Advertising:** Experiential marketing activations like oversized biscuit installations offer new opportunities for brands to create unique and engaging campaigns. - **Event Production:** The demand for large installations and experiential events provides growth opportunities for event production agencies such as Helix 3D. ## Related on Trend Hunter - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Celebratory Biscuit Campaigns](https://www.trendhunter.com/trends/mcvities-chocolate-digestives.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Oversized Baking Mascot Installations](https://www.trendhunter.com/trends/pillsbury-doughboy-installation.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)