# Allergy-Friendly Alt Puddings WayFare Makes Dairy-Free Puddings with Butter Beans and Oats By Laura McQuarrie | Published 2023-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-free-pudding References: [wayfarefoods](https://wayfarefoods.com/product/vanilla-pudding/)  WayFare's creamy, [dairy-free puddings](https://www.trendhunter.com/trends/profeel) are available in decadent Chocolate and Vanilla flavors that are officially [Certified Free From the Top 9 Allergens](https://www.trendhunter.com/trends/freeform). These smooth, vegan puddings are carefully made without nuts, gluten soy and GMO ingredients, offering a better-for-you eating experience for people of all ages. These flavor- and texture-rich puddings make the most of whole-food ingredients like butter beans and oats as inventive alternatives to dairy. The UK has seen a surge in the demand for [plant-based alternatives](https://www.trendhunter.com/trends/ambiante-chocolate-flavor) as consumers prioritize sustainability and health, prompting many to embrace plant-powered, dairy-free snacks over traditional options. With growing awareness of environmental concerns and a desire for healthier choices, plant-based snacks like these ones offer a guilt-free and compassionate way for consumers to satisfy their cravings while better aligning with their values. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 23% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Snacks:** The demand for plant-based snacks as sustainable and healthier alternatives is driving the growth of dairy-free pudding options like WayFare's. - **Allergen-free Products:** Certified Free From the Top 9 Allergens, these puddings cater to consumers with food allergies and intolerances, creating opportunities for allergen-free innovation in the food industry. - **Innovative Ingredients:** By utilizing inventive alternatives like butter beans and oats, WayFare showcases the potential for using innovative ingredients to create new, dairy-free pudding flavors and textures. ### Industries Being Reshaped - **Plant-based Food:** The plant-based food industry is growing rapidly as consumers seek sustainable and healthier food options, providing opportunities for dairy-free pudding companies to expand their products. - **Allergen-free Food:** With the increasing prevalence of food allergies and intolerances, the allergen-free food industry presents a space for companies to develop and market products catering to allergic consumers. - **Alternative Ingredients:** As consumers become more open to non-traditional ingredients, the use of innovative alternatives like butter beans and oats in dairy-free pudding offers a pathway for the alternative ingredients industry to thrive. ## Related on Trend Hunter - [Plant-Based Chocolate Puddings](https://www.trendhunter.com/trends/jello-oat-milk-chocolate-pudding.md) - [Plant-Powered Puddings](https://www.trendhunter.com/trends/plantpowered-pudding.md) - [Dairy-Free Chocolate Puddings](https://www.trendhunter.com/trends/jell-o-1.md) - [Butterscotch-Flavored CPG Puddings](https://www.trendhunter.com/trends/butterscotch-pudding.md) - [Allergy-Friendly Vegan Chocolates](https://www.trendhunter.com/trends/plant-based-milk-chocolate.md) - [Dairy-Free Fudge Pops](https://www.trendhunter.com/trends/dairyfree-fudge-pops.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md) - [Protein-Rich Pudding Snacks](https://www.trendhunter.com/trends/protein-pudding-pots.md) - [Dairy-Free Whipped Toppings](https://www.trendhunter.com/trends/dairyfree-whipped-cream.md)