# Vegan Oat Milks Starbucks is Adding a Dairy-Free Oat Milk to Its Menu By Madison Mackay | Published 2018-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-free-oat-milk References: [livekindly.co](https://www.livekindly.co/starbucks-vegan-milk/) & [starbucks](https://www.starbucks.ca/) By popular demand, [Starbucks](https://www.trendhunter.com/trends/oat-milk-frappuccino) has added [dairy-free oat milk](https://www.trendhunter.com/trends/organic-valley-oat-beverages) to its menu. This new product is part of the growing menu full of vegan options at the international coffee chain. Oat milk is completely vegan, made of presoaked oats, giving it a sweeter flavor, which makes it perfect as a [substitute for coffee cream](https://www.trendhunter.com/trends/oatmilk-creamer). Containing 10 minerals and 15 vitamins, one cup of oat milk contains 36% of one's recommended daily calcium intake. With the addition of oat milk, Starbucks now offers four vegan milk substitutes, including: soy milk, coconut milk and almond milk. This new addition to Starbucks' popular menu is geared to appeal not only to those who practice a vegan lifestyle, but those who are interested in a healthier lifestyle. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Growing Vegan Options:** The addition of dairy-free oat milk to Starbucks' menu is part of the growing trend of offering more vegan options in the food and beverage industry, providing opportunities for restaurants and cafes to cater to the increasing demand for plant-based products. - **Health-conscious Choices:** The availability of oat milk as a healthier alternative to traditional dairy cream highlights the trend of consumers seeking out healthier options, creating opportunities for companies in the health and wellness industry to develop and market innovative plant-based substitutes. - **Vegan Milk Substitutes:** Starbucks' inclusion of oat milk as a vegan milk substitute reflects the trend of expanding alternatives to traditional dairy products, presenting opportunities for dairy companies to embrace plant-based innovations and tap into the growing vegan market. ### Sectors Adopting This - **Food and Beverage:** The addition of dairy-free oat milk to Starbucks' menu signals a disruption in the food and beverage industry, prompting other companies to explore plant-based alternatives and adapt their offerings to cater to the rising demand for vegan products. - **Health and Wellness:** The introduction of oat milk as a healthier option in Starbucks' menu creates opportunities for the health and wellness industry to create and market innovative plant-based alternatives that align with consumers' desire for nutritious and sustainable choices. - **Dairy and Plant-based Products:** Starbucks' inclusion of oat milk as a milk substitute presents a disruption in the dairy industry, encouraging companies to explore plant-based technologies and develop new products to cater to the evolving preferences of consumers seeking animal-free alternatives. ## Related on Trend Hunter - [Oat-Based Frappuccino Drinks](https://www.trendhunter.com/trends/oat-milk-frappuccino.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Fast-Food Oat Milk Alternatives](https://www.trendhunter.com/trends/milk-lab.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Vegan Milk Initiatives](https://www.trendhunter.com/trends/caulimilk.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Oat-Based Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-oat-milk.md) - [Non-Dairy Milk Accessibility Improvements](https://www.trendhunter.com/trends/nondairy-milk.md)