# Dairy-Free Dessert Pots Over the Spoon Makes Decadent Free-From Mousse, Cheesecake & More By Laura McQuarrie | Published 2021-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-free-dessert-pots References: [packagingoftheworld](https://www.packagingoftheworld.com/2021/07/over-spoon.html) & [overthespoonuk](http://www.overthespoonuk.com/) Over the Spoon makes decadent [dairy-free dessert pots](https://www.trendhunter.com/trends/jell-o-1) that aim to share "the benefits of a next generation lifestyle accessible to everyone, without compromise," according to Tim Wild, Managing Director, [Over The Spoon](https://www.trendhunter.com/trends/indulgent-bites). The free-from desserts are not just appealing to those with specific dietary needs, as the full-flavor products are indulgent enough to appeal to anyone with a sweet tooth. Some of the flavorful products made by the brand include Zingy Lemon Cheesecake, Belgian Chocolate Mousse and Creamy Strawberry Trifle. The brand's fresh and playful approach to free-from desserts appeal to vegans, vegetarians and flexitarians who want to experience "Dairy Free-d" indulgences. This messaging is communicated with a character called Daisy the cow, who is free to enjoy other leisurely activities rather than being milked all day. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Desserts:** Over the Spoon's dairy-free dessert pots offer a sustainable dessert option for those with specific dietary needs - **Guilt-free Indulgence:** The brand's full-flavored products offer a guilt-free indulgence for those with a sweet tooth - **Playful Branding:** Over the Spoon's branding, featuring a character called Daisy the cow, appeals to a wider audience, beyond those with specific dietary needs ### Where This Applies - **Health Food:** Over the Spoon's dairy-free desserts tap into the growing health food market - **Vegan Food:** The brand's playful branding and range of vegan desserts appeal to the growing vegan food market - **Sustainable Food:** Over the Spoon's focus on sustainable and free-from desserts taps into the growing sustainable food market ## Related on Trend Hunter - [Dairy-Free Mini Bites](https://www.trendhunter.com/trends/indulgent-bites.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md) - [Dairy-Free Yogurt Pots](https://www.trendhunter.com/trends/dairyfree-yog-pots.md) - [Plant-Based Coconut Dessert Pots](https://www.trendhunter.com/trends/the-coconut-collab.md) - [Allergy-Friendly Alt Puddings](https://www.trendhunter.com/trends/dairy-free-pudding.md) - [Dairy-Like Frozen Desserts](https://www.trendhunter.com/trends/so-delicious-wondermilk.md) - [Vegan-Friendly Dessert Bases](https://www.trendhunter.com/trends/comprital-pure-vegan.md) - [Plant-Based Dessert Jars](https://www.trendhunter.com/trends/plantbased-dessert-jar.md) - [Indulgent Free-From Cheesecakes](https://www.trendhunter.com/trends/plant-zillionaire.md)