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# Dairy-Free Cheesecakes
Daiya's Cheezecakes Offer Indulgence with a Mock Cheese Texture

By Laura McQuarrie | Published 2015-03-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-free-cheesecake
References: [prnewswire](http://www.prnewswire.com/news-releases/say-cheezecake-daiya-launches-new-dessert-line-300053303.html) & [us.daiyafoods](http://us.daiyafoods.com/cheezecake)

Best known for its dairy-free cheese products, it was only a matter of time before [Daiya Foods](https://www.trendhunter.com/trends/mediterraneaninspired-cheese-blocks) came out with a [dairy-free cheesecake](https://www.trendhunter.com/trends/cheesecake-dips)—or as the brand likes to call it, a "Cheezecake." Creamy flavors like chocolate, strawberry, key lime and New York-style Cheezecakes are countered with a textured crust made from ingredients like tapioca starch, coconut oil, cane sugar, brown rice flour, molasses, flax seed and potato starch.

As a brand that caters to those with [alternative diets and allergy restrictions](https://www.trendhunter.com/trends/southern-roots-vegan-bakery), Daiya will only continue to be a household staple for many, especially as they are now conquering the dessert category. As Daiya's president of marketing Michael Lynch describes: "Practically everyone who tastes the product is amazed to discover that a cheesecake that tastes so rich, creamy and indulgent is dairy-free, gluten-free and soy-free. It's truly one of those situations where you have to taste it to believe it."

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 3% | Activity: 2% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Dairy-free Products:** Opportunity for developing innovative dairy-free alternatives in the food industry.
- **Alternative Diets:** Growing demand for products that cater to alternative diets, creating opportunities for new food products and brands.
- **Indulgent Desserts:** Creating dairy-free versions of indulgent desserts to cater to a wider consumer base.

### Who This Affects Most

- **Food and Beverage:** Developing innovative dairy-free products and alternative desserts in the food industry.
- **Health and Wellness:** Opportunity for brands to tap into the growing market of alternative diets and allergen-free products.
- **Plant-based Foods:** Creating dairy-free versions of traditional dairy products and desserts in the plant-based food industry.

## Related on Trend Hunter

- [Melty Alt Cheeses](https://www.trendhunter.com/trends/dairy-free-cheese-alternatives.md)
- [Guilt-Free Vegan Cheesecakes](https://www.trendhunter.com/trends/culiraw.md)
- [Crowd-Pleasing Non-Dairy Desserts](https://www.trendhunter.com/trends/strawberry-cheezecake.md)
- [Chickpea-Based Cheese Alternatives](https://www.trendhunter.com/trends/cheeze-blocks.md)
- [Enhanced Dairy-Free Spreads](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese.md)
- [Spice-Packed Alt Cheeses](https://www.trendhunter.com/trends/dairyfree-cheeses.md)
- [Italian-Style Plant-Powered Cheeses](https://www.trendhunter.com/trends/italian-4-cheeze-style-blend.md)
- [Plant-Based Cheese Formulations](https://www.trendhunter.com/trends/new-vegan-pizza-recipe.md)
- [Plant-Based Mediterranean Cheeses](https://www.trendhunter.com/trends/mediterraneaninspired-cheese-blocks.md)
