# Fruit-Based Oat Milk Beverages Banana Wave's Dairy-Free Banana Milk is a Nutritious Alternative By Laura McQuarrie | Published 2020-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-free-banana-milk References: [prnewswire](https://www.prnewswire.com/news-releases/banana-wave-innovates-the-dairy-free-milk-category-with-new-banana-milk-301130712.html) & [bananawave.love](https://bananawave.love/) Banana Wave is introducing a dairy-free banana milk to provide consumers with a nutritious alternative to the many [plant-based beverages](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk) on the market. Banana Wave's new [fruit-based oat milk](https://www.trendhunter.com/trends/whole-moon) is an alternative milk that's vegan-friendly and beneficial for sharing the benefits of real, whole bananas plus creamy oat milk and vitamins like B12. The beverage is packed with fiber, potassium and even protein, which is found naturally in both oats and bananas. Notably, Banana Wave is introducing its newest product as the only mainstream [dairy-free milk](https://www.trendhunter.com/trends/zero-sugar-oat-drink) that's completely free of fat and cholesterol. As CEO of Banana Wave Steven Gelerman says, "I wanted to bring a product to market that didn't require consumers to sacrifice great flavor for their wellness. With Banana Wave, I am proud to say that we've filled that void in the alternative milk category." Image Credit: Banana Wave ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fruit-based Oat Milk Beverages:** Banana Wave's dairy-free banana milk taps into the growing trend of fruit-based oat milk beverages, offering a nutritious alternative to traditional plant-based beverages. - **Vegan-friendly Alternatives:** Banana Wave's fruit-based oat milk is part of the trend towards vegan-friendly alternatives, offering a dairy-free milk option that is rich in nutrients and free of fat and cholesterol. - **Functional Beverage Market:** Banana Wave's fruit-based oat milk taps into the booming functional beverage market by providing a healthy and convenient option that is packed with fiber, potassium, and protein. ### Where This Applies - **Plant-based Milk Industry:** Banana Wave's dairy-free banana milk is a disruptive innovation opportunity within the plant-based milk industry, offering a unique flavor profile and nutritional benefits to attract health-conscious consumers. - **Vegan Food Industry:** Banana Wave's fruit-based oat milk aligns with the growing demand for vegan food products, providing a delicious and nutritious option for those who follow a plant-based diet. - **Health and Wellness Industry:** Banana Wave's fruit-based oat milk offers a disruptive innovation opportunity within the health and wellness industry, providing a convenient and nutrient-rich alternative to traditional dairy milk. ## Related on Trend Hunter - [Banana-Infused Milk Products](https://www.trendhunter.com/trends/chocolate-bananamilk.md) - [Organic On-the-Go Alt Milks](https://www.trendhunter.com/trends/mooala-organic-bananamilks.md) - [Regenerative Plant-Based Milk](https://www.trendhunter.com/trends/whatif-foods.md) - [Hybrid Almond Oat Drinks](https://www.trendhunter.com/trends/almond-breeze-original-almond-oat-blend.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Pea Protein-Infused Oat Milks](https://www.trendhunter.com/trends/oatmilk-protein.md) - [Supercharged Banana-Free Smoothies](https://www.trendhunter.com/trends/revitalise.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md)