# Heritage-Honoring Dairy Branding Turner's Dairy Farms Branding Maintains a Modern Yet Retro Design By Michael Hemsworth | Published 2017-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-farms References: [emrich.co](http://emrich.co/) & [turnerdairy.net](http://turnerdairy.net/) Walk down any dairy aisle in any grocery store and it's going to look about the same as any other one you've seen, so the new branding for Turner's Dairy Farms is aimed at offering a fresh, chromatic product to be placed on the shelves. The new branding for Turner's Dairy Farms is the design work of creative agency Emrich Office and focused on maintaining a balance between honoring the legacy of the brand and giving it a modern overhaul. What's achieved with the new branding endeavor is a series of labels and designs that harken back to the beginning days for Turner's Dairy Farms, while also incorporating modern design elements that draw in the average grocery shopper. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 77% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Heritage-inspired Branding:** An opportunity for creative agencies to design new product branding with a balance between paying homage to the legacy of the brand and adding modern design elements - **Chromatic Packaging:** An opportunity for companies to revamp their product packaging with bold and eye-catching colors to stand out in a crowded market - **Combining Legacy and Modern Elements:** An opportunity for brands to create packaging and branding designs that incorporate both traditional and contemporary design elements to appeal to a wider range of consumers ### Who This Affects Most - **Food and Beverage:** An opportunity for dairy and other food and beverage companies to redesign their packaging to attract consumers in a competitive market - **Graphic Design:** An opportunity for creative agencies specializing in graphic design to offer branding services that combine traditional and modern design elements - **Marketing and Advertising:** An opportunity for marketing and advertising firms to create campaigns that highlight the unique blend of traditional and modern elements in a brand's packaging and branding ## Related on Trend Hunter - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Retro Dairy-Free Cheeses](https://www.trendhunter.com/trends/radd-foods.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Dairy Cooperative Product Rebrandings](https://www.trendhunter.com/trends/organic-herd.md)