# Dairy-Based Energy Drinks Live Real Farms' Dairy Drink Puts a New Spin on Energy Beverages By Laura McQuarrie | Published 2016-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-drink References: [liverealfarms](http://www.liverealfarms.com/) & [berryondairy.blogspot](http://berryondairy.blogspot.ca/2016/07/glocal-dairy-indulgence-adding-culinary.html) Most consumers have come to know that most energy drinks are packaged in cans that include lists of sugary ingredients and artificial stimulants—but Live Real Farms is setting a new standard with its own trio of [dairy drinks](https://www.trendhunter.com/trends/strawberry-30g-protein). Energy Drinks by Live Real Farms are made with a base of lactose-free skim milk, whey protein isolate and real fruit for flavor, demonstrating that "energy" does not have to come from unnatural sources that are hard to pronounce. These drinks are packaged in shelf-stable cartons that are ideal for on-the-go consumption, especially by kids. At this year's World Dairy Innovation Awards, Live Real Farms' disruptive energy drinks were recognized as the winner of the Best Functional Dairy Product Award. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 79% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Dairy-based Functional Beverages:** There is an opportunity for companies to create dairy-based functional beverages as an alternative to sugary and artificial energy drinks. - **Clean Energy Drinks:** The creation of clean energy drinks made with natural, healthy ingredients presents an opportunity for innovation in the energy drink industry. - **Shelf-stable Dairy Products:** The development of shelf-stable dairy products like Live Real Farms' energy drinks provides convenience and mobility for customers. ### Who This Affects Most - **Dairy Industry:** There is an opportunity for the dairy industry to tap into the energy drink market by creating dairy-based energy drinks with natural ingredients. - **Functional Beverages Industry:** The functional beverages industry can benefit from the production of clean and healthy energy drinks to cater to health-conscious consumers. - **Convenience Food Industry:** The convenience food industry can expand its offerings by developing shelf-stable dairy products that cater to on-the-go consumption. ## Related on Trend Hunter - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Shelf-Stable Protein Milk Beverages](https://www.trendhunter.com/trends/kinera.md) - [Juicy Dairy-Free Drinks](https://www.trendhunter.com/trends/califia-farms-creamy-refreshers.md) - [Probiotic Animal-Free Yogurt Drinks](https://www.trendhunter.com/trends/drinkable-yogurt-alternative.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Functional Energy Drinks](https://www.trendhunter.com/trends/ryse-energy.md) - [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md)