# Plant-Powered Baby Formulas These Danone Dairy and Plants Blend Infant Formulas are Balanced By Michael Hemsworth | Published 2022-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dairy-and-plants-blend-infant-formula References: [foodbev](https://www.foodbev.com/news/danone-unveils-industry-first-dairy-and-plant-protein-infant-formula/) & [danone](https://www.danone.com)  These [Danone](https://www.trendhunter.com/trends/dairylike) [Dairy and Plants](https://www.trendhunter.com/trends/dairy-and-plantbased-milks) Blend infant formulas are a new lineup of products being launched in Europe to fulfill increasing parental demand for plant-based varieties. The products are the first of their kind to incorporate nutrients found in both breastmilk and plants with more than half of the protein derived from soy. The products also contain key ingredients from dairy like lactose, casein and whey protein to further enhance the nutritional value. Vice President of [Global Plant-Based Strategy and Business](https://www.trendhunter.com/trends/tequila-billboards) Acceleration Manuela Borella commented on the new Danone Dairy and Plants Blend infant formulas saying, "As a mother of four, I appreciate parents want the very best nutrition for their baby’s healthy growth and development. At Danone, we also recognise many parents want to introduce plant-based, vegetarian and flexitarian options into their baby’s diet, while still meeting their baby’s specific nutritional requirements. Our new Dairy and Plants Blend baby formula has been developed with these needs top of mind.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Baby Formulas:** The trend towards plant-based baby formulas is increasing, presenting an opportunity for companies to develop new, nutritionally sound products to meet the demands of parents who want to introduce plant-based options to their baby's diet. - **Incorporating Nutrients From Both Breastmilk and Plants:** The incorporation of nutrients from both breastmilk and plants is a disruptive innovation opportunity for companies to develop unique products that provide enhanced nutritional value for infants. - **Flexitarian and Vegetarian Baby Diets:** The demand for flexitarian and vegetarian baby diets is growing, providing an opportunity for companies to create products that cater to this trend and meet the specific nutritional requirements of babies. ### Where This Applies - **Infant Formula Industry:** The infant formula industry can take advantage of the increasing demand for plant-based and flexitarian products, as well as the opportunity to incorporate nutrients from both breastmilk and plants into formulations. - **Plant-based Food Industry:** The plant-based food industry can expand their offerings to include products specifically designed for infants that cater to the demand for plant-based and vegetarian diets. - **Dairy Industry:** The dairy industry can stay relevant in a changing market by developing products that combine traditional dairy ingredients with plant-based elements to create nutritionally balanced infant formulas. ## Related on Trend Hunter - [Algae-Based Baby Formulas](https://www.trendhunter.com/trends/remibio-primerice-plantbased-infant-formula.md) - [Plant-Based Infant Formula Campaigns](https://www.trendhunter.com/trends/plantbased-infant-formula.md) - [Algae-Infused Baby Formulas](https://www.trendhunter.com/trends/bebe-m-follow-on.md) - [Hypoallergenic Infant Formulas](https://www.trendhunter.com/trends/hypoallergenic-infant-formula.md) - [Coconut-Based Infant Formulas](https://www.trendhunter.com/trends/coconutbased-infant-formula.md) - [Plant-Powered Toddler Bowls](https://www.trendhunter.com/trends/planttastic.md) - [Vegan-Friendly Kids Yogurt Products](https://www.trendhunter.com/trends/alpro-kids.md) - [Humanized Baby Formulas](https://www.trendhunter.com/trends/humanized-baby-formula.md) - [Baby-Safe Cereals](https://www.trendhunter.com/trends/else-nutrition.md)