# Loosely Cut Structured Apparel DAIRIKU's A Grow Up Collection is Designed for the SS19 Season By Amy Duong | Published 2019-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dairiku References: [hypebeast](https://hypebeast.com/2019/1/dairiku-spring-summer-2019-lookbook-collection) & [borabora-nagoya](http://borabora-nagoya.com/?mode=cate&cbid=2482527&csid=0) Japanese fashion label DAIRIKU recently introduced its 'A Grow Up' collection designed for the Spring/Summer 2019 season. It is designed with inspiration drawn from the liked of Americana aesthetics and [youth culture](https://www.trendhunter.com/trends/frgmtmini), transpiring the overall name of the capsule. The thematic shapes feature loosely cut structures and [bold graphic details](https://www.trendhunter.com/trends/creative-class-uniform), creating a sense of growing up. An example that captures this essence is the 'headband-and-suit' pairing, which pays homage to Richie Tenenbaum. The [oversized shapes](https://www.trendhunter.com/trends/graphpaper-ss26) are meant to represent a child wearing his parent's suit, and these largely fit pieces are adorned with prints of the skyline and Harrington patterns. Additional prints include a rainbow-printed "ADULT" and "Millennials" printed on an anorak. There are also some striped patterning and patchwork accents to add a sense of playfulness to the capsule. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Americana Aesthetics:** Opportunity for disruptive innovation lies in incorporating Americana aesthetics into contemporary fashion collections, creating a unique blend of nostalgia and modernity. - **Youth Culture Fashion:** The fascination with youth culture offers an opportunity for disruptive innovation by designing fashion collections that capture the spirit of youth and resonate with younger consumers. - **Loosely Cut Structures:** Disruptive innovation can be explored by introducing loosely cut structures into apparel designs, offering a comfortable and relaxed alternative to traditional fitted garments. ### Where This Applies - **Fashion:** The fashion industry can leverage these trends to create disruptive innovations that attract and engage consumers who seek nostalgic yet contemporary fashion experiences. - **Apparel Manufacturing:** Opportunities for disruptive innovation in the apparel manufacturing industry arise as new techniques and technologies are utilized to create loosely cut garments with unique graphic details. - **Youth Marketing:** Disruptive innovation opportunities exist in the field of youth marketing, where brands can tap into the fascination with youth culture to create lifestyle products that resonate with younger generations. ## Related on Trend Hunter - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Dynamic Kids Fashion Capsule](https://www.trendhunter.com/trends/frgmtmini.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md)